Charles Liu

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Charles Liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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What Australians Think About Promotional Products: Insights from 100 Respondents

Last Updated: 9 April 2026 Key Points A survey of 100 Australians found 83% recall their last promotional item, proving strong brand memory. Results show most people keep branded items for over a year, giving long-term brand exposure. The survey also found promotional products outperform digital ads in recall and improve brand perception. When it […]

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Can Stubby Coolers Keep Your Drink Cold in the Aussie Heat? Here’s What We Found

Last Updated: 9 April 2026 Key Points Cubic Promote conducted a 40-minute test that showed stubby coolers slow warming and keep drinks colder than a bare can. Stubby coolers work by reducing condensation and heat transfer, which helps maintain drink temperature longer. As giveaways, they are practical, reusable, and keep your brand visible at events […]

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