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All Posts By

Charles Liu

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Charles Liu
In Stationery & Pens
30 October 2025

The Definitive Guide to Promotional Pens: Everything You Need to Know 

promotional pens with different logos.
Pens are among the most iconic and enduring items in the business world. Whether handed out at trade shows, included in corporate gift boxes, or distributed during meetings, pens are a staple of brand marketing that continues to perform well across all industries. But what makes promotional pens so effective? From their history to their functionality, and even the nuances…
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Charles Liu
In Suggestions for Promotional Items
29 October 2025

What Australians Think About Promotional Products: Insights from 100 Respondents

Promotional products: a notebook, wooden water bottle, and four pens on a white table.
When it comes to promotional merchandise, there’s plenty of talk — but not much data from real recipients. So, over 15 days, we decided to find out what Australians actually think by asking them to participate in a survey.  In a first of its kind in Australia, at Cubic Promote, we surveyed 100 respondents across Sydney, including clients, students, trade show visitors, and…
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Charles Liu
In Custom Drinkware
29 October 2025

Can Stubby Coolers Keep Your Drink Cold in the Aussie Heat? Here’s What We Found

Have you ever pulled an ice‑cold can from the cooler on a hot day, only to watch condensation appear and the chill disappear? It’s a universal frustration - one that’s spawned countless “stubby coolers,” and other drink sleeves. But do these colourful foam wraps actually make a difference, or are they just fun swag? Our friends at Cubic Promote set out…
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Charles Liu
In Toys & Games
27 October 2025

A Guide to Using Promotional Games as Marketing Tools

Three branded card boxes for promotional games: SAP Taulia, Dynamic Logistics Hero, Prosegur.
Promotional products work best when they spark connection — and few things create connection like a good game. Whether it’s a custom Rubik’s Cube, a branded deck of cards, or a mini Jenga set, promotional games turn giveaways into interactive, shareable experiences that keep your brand in people’s hands (literally) far longer than a brochure ever could. So, what makes promotional toys and games so…
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Charles Liu
In Custom Branded Bags
24 October 2025

Custom Duffel Bags vs Backpacks: Which Bag is Right for Your Brand?

Two black travel bags with blue accents: one upright backpack and one of our duffel bags.
As a procurement manager or marketing professional, selecting the right promotional product is critical to ensuring that your brand stands out while also providing functional value. Promotional bags, especially duffel bags and backpacks, are among the most commonly chosen items, but which one is best for your organisation? Should you choose a backpack for daily use or a duffel bag…
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Charles Liu
In Sustainable Products
23 October 2025

The Ultimate Guide to Promotional Seedsticks: Grow Your Brand with Nature

Looking to cultivate a memorable brand experience (pun intended)? Promotional seedsticks offer the perfect blend of fun and environmental kindness. These compact, plantable matches are embedded with seeds and serve as a delightful gift that keeps on growing. We have seeds suitable for novice gardeners to expert gardeners. Any brand can utilise seedsticks as part of their marketing or gifting…
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