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Charles Liu

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Charles Liu
In Branding Techniques
15 November 2025

The Promo Items Big Brands Know About (But Most Aussie SMEs Don’t)

A display of assorted gadgets, toys, and promotional items on glass shelves against a wood wall.
If you run a small or medium Australian business, here's a little secret: Big brands don't just pick better merchandise, they pick smarter merchandise. Companies like eBay, KPMG and Australian banks know precisely how to stretch a merchandise budget—because they understand one thing most SMEs don't: There are entire categories of promotional products you've never considered and they're not actually…
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Charles Liu
In Branding Techniques
13 November 2025

How to Build a Branded Welcome Kit for New Employees (The Only Guide You’ll Ever Need)

A branded welcome kit for new employees: hoodie, notebook, speaker, cable, and VIATRIS box.
A great onboarding experience sets the tone for your new employee's entire journey. They haven't even logged into their new email yet, and they're already forming opinions about your culture, professionalism, and attention to detail. Here's where branded welcome kits shine. Done well, they make new hires feel valued, prepared, and part of the team—all before they've mastered where the…
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Charles Liu
In Marketing Tips
12 November 2025

What Happens After You Place an Order for Promotional Products with Cubic Promote?

Shelves stacked with cardboard boxes of Promotional products in a warehouse storage area.
For many bulk buyers, placing a purchase order for branded merchandise can feel like sending something into a black box.  You approve the quote…  You sign off the artwork…  You pay the money…  And then what?  At Cubic Promote, we want this part of the process to feel transparent and predictable, not mysterious. So here’s a step-by-step look at what actually…
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Charles Liu
In Corporate Gifts
11 November 2025

The Ultimate Buyer’s Guide to Travel-Friendly Corporate Gifts

Two white drink bottles—ideal as corporate gifts—feature brennan_ and a koala with CAIRNS.
Do you send teams to conferences? Or perhaps you have top performers who you want to reward with a trip. Maybe its a sporting team that's constantly on the road. Whatever the purpose, Cubic Promote have travel-friendly corporate gifts that are practical and appreciated by the recipient. But with so many options — bags, tech, drinkware, comfort items — it's…
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Charles Liu
In Branding Techniques
10 November 2025

Logos That Actually Work on Merchandise: A Practical Guide

Navy drink holder with 60 years of QUINTREX logo, set on a dark surface.
Some logos look fantastic on a website header… then completely fall apart when you try to put them on a pen, polo shirt, or tote bag. Suppose your organisation uses branded merchandise, uniforms, event collateral, or print. In that case, your logo isn't just a "nice design" — it's a versatile asset that needs to perform across various different media and…
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Charles Liu
In Branded Apparel & Accessories
7 November 2025

Cotton or Polyester Polo Shirts: The Definitive 2025 Guide for Corporate Buyers

Three folded polo shirts—black, maroon with a patch, and navy—neatly arranged side by side.
If you’ve ever tried ordering custom-branded polo shirts for your business, you’ve probably run into the age-old question — should you choose cotton or polyester? Our account managers get asked this question weekly from Australian organisations. Both fabrics have their strengths. Both can look fantastic with your logo. But each one performs differently in real-world settings, and knowing the difference…
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Charles Liu
In Company News
6 November 2025

Behind the Scenes: How Cubic Promote Fulfils Rush Promotional Orders

A messy art studio table, scattered with supplies and paint cans, hints at rush orders in progress.
When a client calls in a panic because their event is tomorrow and their branded items haven’t been ordered yet, we don’t panic with them. We act. At Cubic Promote, we’ve built an entire operational framework around fast-turnaround promotional products, designed to help businesses meet last-minute deadlines without sacrificing quality or professionalism. This isn’t marketing talk — it’s a system refined over years of…
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Charles Liu
In Suggestions for Promotional Items
5 November 2025

How to Choose the Right Promo Merch for Each Stage of the Buyer’s Journey

choosing the right promo merch.
If you're an Australian company or organisation, find out why promotional products are more than just giveaways. It is a strong opinion that we hold, backed up by research from both APPA (Australian Promotional Products Association) and ASI (ASI is an industry body based in the USA). Merch is a strategic marketing tool that supports every stage of your customers'…
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Charles Liu
In Industry Trends
4 November 2025

Do Promo Products Work? ASI Data and What It Means for Australia

how does promo merch work?
Every year, the Advertising Specialty Institute (ASI) surveys thousands of people across the United States to determine what truly works in promotional marketing. Here in Australia, we can learn from this research — from branded pens and apparel to drinkware and tech accessories.  In 2023, ASI did an Ad Impressions Study. This research confirms what many of us in the industry already…
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Charles Liu
In Company News
31 October 2025

Meet Our New Queensland Team: Building Local Connections Across the Sunshine State

We’re thrilled to introduce two new faces to the Cubic Promote team in Queensland: Elle Estandarte, LinkedIn and Paulette Steele, LinkedIn. (My favourite State in Australia). Together, they’re helping us strengthen our presence across Brisbane, the Gold Coast, and the Sunshine Coast — bringing local expertise, community connection, and genuine warmth to our growing list of clients across Queensland. Expanding…
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