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All Posts By

Charles Liu

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Charles Liu
In Branded Apparel & Accessories
15 December 2025

Which Clothing Brands Are Actually Best for Promotional Apparel? (Honest Comparison)

Five folded shirts in various colors, showcasing inner labels from top clothing brands.
If you've ever tried choosing branded clothing for your business, you've probably hit the same wall everyone does. They all look fine online They all claim to be "premium." They're all priced differently. And yet once they arrive, some get worn weekly, others live in the back of a drawer, and a few don't survive their third wash. After supplying…
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Charles Liu
In Top Products
12 December 2025

What Brisbane Businesses Ordered Most in 2025? (Based on Real Internal Data)

Assorted promotional products Brisbane: shirts, umbrella, mug, stubby holder, golf ball, coaster.
If there’s one thing we’ve learned about Brisbane businesses, it’s this: they know exactly what they want, and they want it on time, on budget, and ready for the next event, activation, or sunshine-soaked community day. Whether it’s South Bank corporate picnics, Riverfire sponsor activations, Queensland Government programs, Brisbane Convention Centre expos, or councils hosting weekend markets, promo orders move…
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Charles Liu
In Industry Trends
11 December 2025

Starter Kit Essentials for New Organisations (What to Order First & Why?)

Assorted branded starter kit merchandise including clothing, mug, notepad, pen, candy, and more.
Starting a new organisation is exciting — but it can also feel overwhelming. You're building processes, defining culture, talking to stakeholders, launching campaigns, planning events, and expecting people to represent your brand from Day One. This is where a starter kit becomes one of your smartest early investments. It's not just merch — it's your first external impression and internal…
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Charles Liu
In Company News
9 December 2025

A Day in the Life at a Promotional Products Supplier: Inside Cubic Promote

Person at a dual-monitor desk with plush toys and a promotional products supplier catalog nearby.
Most people think working at a promotional products supplier means playing with stress balls, testing pens, and occasionally arguing about Pantone colours. And yes — some of that is true. But behind every branded notebook, umbrella, or cable kit is an entire day of coordination, artwork magic, supplier conversations and quality checks that customers never see. So here’s what actually…
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Charles Liu
In Suggestions for Promotional Items
8 December 2025

Top 7 Low-Cost Promotional Items That Still Feel Premium

Assorted promotional items with customizable logos, like umbrellas and pens.
There's a sweet spot in the world of promotional merchandise: products that don't cost much, but look and feel far more valuable than the price tag suggests. These items spark better reactions, earn longer retention, and create the kind of repeat brand exposure every marketer wants. Using Cubic Promote's national survey insights and thousands of order trends across Australian businesses,…
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Charles Liu
In Suggestions for Promotional Items
5 December 2025

What Promotional Items Will Rule 2026? (A Forecast Based on Cubic Promote Data)

Assorted branded promotional items inspired by current product trends, including a tote bag and more.
If you've ever watched someone go absolutely feral for a free pen, you already know that promotional items have a strange and charming place in Australian culture. They're tiny marketing machines. Pocket-sized brand billboards. Little ambassadors wearing your logo across offices, uni halls, trade shows, and kitchen junk drawers everywhere. And 2026? It's shaping up to be a big year…
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Charles Liu
In Custom Branded Bags
4 December 2025

Your Staff Wants Picnic Bags – They Just Don’t Know It Yet

Black Cubic Promate bag and organizer with tools—ideal as chic picnic bags for any outing.
There are corporate gifts that feel “corporate gift-y” and then there are picnic bags. Picnic bags don’t tap you on the shoulder politely. They stroll right in, plonk themselves on the table, and say: “Hey! Let’s go somewhere fun.” And honestly? That’s the energy most workplaces need. Here’s the secret: Your staff love these. Your clients love these. Even your…
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Charles Liu
In Office & Tech
3 December 2025

Music Speakers for Corporate Gifting: Top 3 Promo Gifts in Australia

Assorted Music Speakers for Promo Gifts Australia, featuring company logos and vibrant designs.
In corporate gifting, trends come and go — but every so often, a product quietly rises above novelty and becomes a genuine staple. According to Cubic Promote’s Australian national order data, audio speakers are now one of the top 3 corporate gifts in Australia, outranking dozens of long-time favourites. And yes, that surprises people. But speakers? In both volume and…
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Charles Liu
In Client Case Studies
2 December 2025

Inside the Promo World: What We Love, What We Remember, and the Clients Who Make It Easy

Man in sunglasses and cap stands at Cubic Promote office, specializing in promotional merchandise.
Great branded merchandise doesn’t begin when a logo hits fabric. It starts much earlier — with a clear brief, a shared purpose, and the kind of client–supplier collaboration that turns creativity into something tangible, memorable, and delivered on time. In this episode of The Promo Playbook, the team dives into the projects that shaped their year: custom wombat plush toys…
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