Skip to main content
search
0
CartClose Cart
Blue price tag with a dollar sign and two arrows, perfect for Above Banner displays.

Cheap Price Promise

Above Banner: Blue supply chain icon with a person, cogwheel, truck, and box connected by a line.

3PL Warehousing and Distribution

Blue shield outline with a checkmark, symbolizing security, placed above banner.

100% warranty on all our work

Blue line icon above banner: gear, person, delivery truck, and cube in a supply chain.

Since 2006

All Posts By

Charles Liu

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Charles Liu
In Suggestions for Promotional Items
20 November 2025

The Most Important Branded Items to Replace First During a Rebrand

Glass shelves displaying electronics, gadgets, and rebrand-themed lanyards on a wooden wall.
(A practical, B2B-friendly guide for Australian organisations rolling out a new look) Rebrands are exciting… until they're not.  The mood usually shifts somewhere between "fresh new logo!" and "wait, why is half the team still wearing the old uniforms?" If you're planning a rebrand—or right in the messy middle—this guide is your roadmap for what to update first, what can…
Read More
Charles Liu
In Company News
19 November 2025

What’s Next in Australia’s Promotional Products Industry? Insights from APPA’s Ciara Brennan

Man working at a desk in a small office with APPA award plaques and shelves of books.
As CEO of Cubic Promote, I spend a lot of time thinking about where our industry is headed. Promotional products are no longer “just merch.” They’re part of a brand strategy, ESG reporting, and how businesses demonstrate their values. That’s why I invited Ciara Brennan, Sustainability Manager at the Australian Promotional Products Association (APPA), onto the podcast — to talk…
Read More
Charles Liu
In Toys & Games
18 November 2025

The Funnest Promotional Items Your Brand Probably Isn’t Using (But Should Be)

A hand holds one of the funnest promotional items—a pink ball labeled MISSION AUSTRALIA.
Most Australian organisations play it safe with their merchandise, including pens, notebooks, drink bottles, and lanyards. Nothing wrong with that — but here's the truth.. Fun promotional items work on a completely different psychological level. They spark joy, curiosity and childlike nostalgia — three emotional triggers proven to increase recall and social sharing. So whether you're running a booth at…
Read More
Charles Liu
In Corporate Gifts
17 November 2025

The Ultimate Buyers’ Guide to Corporate Christmas Gifts (Australia Edition)

A busy expo hall with colorful booths, displays, and people shopping for Christmas gifts.
A practical, playful, genuinely useful guide for marketing, HR, procurement and executive teams. Christmas gifting shouldn't be stressful — but for many Australian organisations, it quickly becomes a scramble of deadlines, unclear budgets, and last-minute panic orders. At Cubic Promote, we help over 2000 Australian businesses every Christmas choose the right merchandise for their clients, staff, partners, and VIP recipients.…
Read More
Charles Liu
In Branding Techniques
15 November 2025

The Promo Items Big Brands Know About (But Most Aussie SMEs Don’t)

A display of assorted gadgets, toys, and promotional items on glass shelves against a wood wall.
If you run a small or medium Australian business, here's a little secret: Big brands don't just pick better merchandise, they pick smarter merchandise. Companies like eBay, KPMG and Australian banks know precisely how to stretch a merchandise budget—because they understand one thing most SMEs don't: There are entire categories of promotional products you've never considered and they're not actually…
Read More
Charles Liu
In Branding Techniques
13 November 2025

How to Build a Branded Welcome Kit for New Employees (The Only Guide You’ll Ever Need)

A branded welcome kit for new employees: hoodie, notebook, speaker, cable, and VIATRIS box.
A great onboarding experience sets the tone for your new employee's entire journey. They haven't even logged into their new email yet, and they're already forming opinions about your culture, professionalism, and attention to detail. Here's where branded welcome kits shine. Done well, they make new hires feel valued, prepared, and part of the team—all before they've mastered where the…
Read More
Charles Liu
In Marketing Tips
12 November 2025

What Happens After You Place an Order for Promotional Products with Cubic Promote?

Shelves stacked with cardboard boxes of Promotional products in a warehouse storage area.
For many bulk buyers, placing a purchase order for branded merchandise can feel like sending something into a black box.  You approve the quote…  You sign off the artwork…  You pay the money…  And then what?  At Cubic Promote, we want this part of the process to feel transparent and predictable, not mysterious. So here’s a step-by-step look at what actually…
Read More
Charles Liu
In Branded Apparel & Accessories
7 November 2025

Cotton or Polyester Polo Shirts: The Definitive 2025 Guide for Corporate Buyers

Three folded polo shirts—black, maroon with a patch, and navy—neatly arranged side by side.
If you’ve ever tried ordering custom-branded polo shirts for your business, you’ve probably run into the age-old question — should you choose cotton or polyester? Our account managers get asked this question weekly from Australian organisations. Both fabrics have their strengths. Both can look fantastic with your logo. But each one performs differently in real-world settings, and knowing the difference…
Read More
Close Menu