Charles Liu

All Posts By

Charles Liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Which Clothing Brands Are Actually Best for Promotional Apparel? (Honest Comparison)

Last Updated: 16 April 2026 Key Points Clothing brand choice affects wear, durability, and perception, with premium options more likely to be worn regularly. Top brands like AS Colour and Stormtech lead for quality, while Biz Collection and Gildan suit large or budget campaigns. We suggest matching the brand to your use—premium for daily wear, […]

Read More

What Brisbane Businesses Ordered Most in 2025? (Based on Real Internal Data)

Last Updated: 17 April 2026 Key Points Brisbane businesses favour practical, event-ready items like polos, tees, drinkware, and umbrellas due to their outdoor lifestyle. Weather and events heavily influence demand, with umbrellas, apparel, and giveaways tied to seasonal activity. We suggest choosing products that match how your audience actually lives and works—this is what drives […]

Read More

Starter Kit Essentials for New Organisations (What to Order First & Why?)

Last Updated: 17 April 2026 Key Points Starter kits help new organisations build a strong first impression, unify teams, and create consistent branding from day one. The best kits combine identity items (tees, hoodies), practical tools (pens, notebooks, cables), and engagement pieces (sweets, stress balls). We recommend focusing on useful, everyday items that people will […]

Read More

What Promotional Items Will Rule 2026? (A Forecast Based on Cubic Promote Data)

Last Updated: 20 April 2026 Key Points Useful items like bottles, notebooks, and tech accessories will continue to perform best because people actually keep and use them. Trends are shifting toward items that are practical, slightly fun, or feel good quality—even at low cost. Our merch experts often suggest everyday items with a bit of […]

Read More

Inside the Promo World: What We Love, What We Remember, and the Clients Who Make It Easy

Last Updated: 16 April 2026  Key Points: Strong client collaboration helps create better and more successful merchandise projects. Clear briefs, early approvals, and organised timelines are key factors in smooth production. This helps produce higher quality items, avoid delays, and improve overall event results. Great branded merchandise doesn’t start when you put a logo on […]

Read More