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All Posts By

Charles Liu

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Charles Liu
In Company News
6 November 2025

Behind the Scenes: How Cubic Promote Fulfils Rush Promotional Orders

A messy art studio table, scattered with supplies and paint cans, hints at rush orders in progress.
When a client calls in a panic because their event is tomorrow and their branded items haven’t been ordered yet, we don’t panic with them. We act. At Cubic Promote, we’ve built an entire operational framework around fast-turnaround promotional products, designed to help businesses meet last-minute deadlines without sacrificing quality or professionalism. This isn’t marketing talk — it’s a system refined over years of…
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Charles Liu
In Suggestions for Promotional Items
5 November 2025

How to Choose the Right Promo Merch for Each Stage of the Buyer’s Journey

choosing the right promo merch.
If you're an Australian company or organisation, find out why promotional products are more than just giveaways. It is a strong opinion that we hold, backed up by research from both APPA (Australian Promotional Products Association) and ASI (ASI is an industry body based in the USA). Merch is a strategic marketing tool that supports every stage of your customers'…
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Charles Liu
In Industry Trends
4 November 2025

Do Promo Products Work? ASI Data and What It Means for Australia

how does promo merch work?
Every year, the Advertising Specialty Institute (ASI) surveys thousands of people across the United States to determine what truly works in promotional marketing. Here in Australia, we can learn from this research — from branded pens and apparel to drinkware and tech accessories.  In 2023, ASI did an Ad Impressions Study. This research confirms what many of us in the industry already…
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Charles Liu
In Company News
31 October 2025

Meet Our New Queensland Team: Building Local Connections Across the Sunshine State

We’re thrilled to introduce two new faces to the Cubic Promote team in Queensland: Elle Estandarte, LinkedIn and Paulette Steele, LinkedIn. (My favourite State in Australia). Together, they’re helping us strengthen our presence across Brisbane, the Gold Coast, and the Sunshine Coast — bringing local expertise, community connection, and genuine warmth to our growing list of clients across Queensland. Expanding…
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Charles Liu
In Stationery & Pens
30 October 2025

The Definitive Guide to Promotional Pens: Everything You Need to Know 

promotional pens with different logos.
Pens are among the most iconic and enduring items in the business world. Whether handed out at trade shows, included in corporate gift boxes, or distributed during meetings, pens are a staple of brand marketing that continues to perform well across all industries. But what makes promotional pens so effective? From their history to their functionality, and even the nuances…
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Charles Liu
In Suggestions for Promotional Items
29 October 2025

What Australians Think About Promotional Products: Insights from 100 Respondents

Promotional products: a notebook, wooden water bottle, and four pens on a white table.
When it comes to promotional merchandise, there’s plenty of talk — but not much data from real recipients. So, over 15 days, we decided to find out what Australians actually think by asking them to participate in a survey.  In a first of its kind in Australia, at Cubic Promote, we surveyed 100 respondents across Sydney, including clients, students, trade show visitors, and…
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Charles Liu
In Custom Drinkware
29 October 2025

Can Stubby Coolers Keep Your Drink Cold in the Aussie Heat? Here’s What We Found

Have you ever pulled an ice‑cold can from the cooler on a hot day, only to watch condensation appear and the chill disappear? It’s a universal frustration - one that’s spawned countless “stubby coolers,” and other drink sleeves. But do these colourful foam wraps actually make a difference, or are they just fun swag? Our friends at Cubic Promote set out…
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Charles Liu
In Toys & Games
27 October 2025

A Guide to Using Promotional Games as Marketing Tools

Three branded card boxes for promotional games: SAP Taulia, Dynamic Logistics Hero, Prosegur.
Promotional products work best when they spark connection — and few things create connection like a good game. Whether it’s a custom Rubik’s Cube, a branded deck of cards, or a mini Jenga set, promotional games turn giveaways into interactive, shareable experiences that keep your brand in people’s hands (literally) far longer than a brochure ever could. So, what makes promotional toys and games so…
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Charles Liu
In Custom Branded Bags
24 October 2025

Custom Duffel Bags vs Backpacks: Which Bag is Right for Your Brand?

Two black travel bags with blue accents: one upright backpack and one of our duffel bags.
As a procurement manager or marketing professional, selecting the right promotional product is critical to ensuring that your brand stands out while also providing functional value. Promotional bags, especially duffel bags and backpacks, are among the most commonly chosen items, but which one is best for your organisation? Should you choose a backpack for daily use or a duffel bag…
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Charles Liu
In Sustainable Products
23 October 2025

The Ultimate Guide to Promotional Seedsticks: Grow Your Brand with Nature

Looking to cultivate a memorable brand experience (pun intended)? Promotional seedsticks offer the perfect blend of fun and environmental kindness. These compact, plantable matches are embedded with seeds and serve as a delightful gift that keeps on growing. We have seeds suitable for novice gardeners to expert gardeners. Any brand can utilise seedsticks as part of their marketing or gifting…
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