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All Posts By

Charles Liu

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Charles Liu
In Suggestions for Promotional Items
5 December 2025

What Promotional Items Will Rule 2026? (A Forecast Based on Cubic Promote Data)

Assorted branded promotional items inspired by current product trends, including a tote bag and more.
If you've ever watched someone go absolutely feral for a free pen, you already know that promotional items have a strange and charming place in Australian culture. They're tiny marketing machines. Pocket-sized brand billboards. Little ambassadors wearing your logo across offices, uni halls, trade shows, and kitchen junk drawers everywhere. And 2026? It's shaping up to be a big year…
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Charles Liu
In Custom Branded Bags
4 December 2025

Your Staff Wants Picnic Bags – They Just Don’t Know It Yet

Black Cubic Promate bag and organizer with tools—ideal as chic picnic bags for any outing.
There are corporate gifts that feel “corporate gift-y” and then there are picnic bags. Picnic bags don’t tap you on the shoulder politely. They stroll right in, plonk themselves on the table, and say: “Hey! Let’s go somewhere fun.” And honestly? That’s the energy most workplaces need. Here’s the secret: Your staff love these. Your clients love these. Even your…
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Charles Liu
In Office & Tech
3 December 2025

Music Speakers for Corporate Gifting: Top 3 Promo Gifts in Australia

Assorted Music Speakers for Promo Gifts Australia, featuring company logos and vibrant designs.
In corporate gifting, trends come and go — but every so often, a product quietly rises above novelty and becomes a genuine staple. According to Cubic Promote’s Australian national order data, audio speakers are now one of the top 3 corporate gifts in Australia, outranking dozens of long-time favourites. And yes, that surprises people. But speakers? In both volume and…
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Charles Liu
In Client Case Studies
2 December 2025

Inside the Promo World: What We Love, What We Remember, and the Clients Who Make It Easy

Man in sunglasses and cap stands at Cubic Promote office, specializing in promotional merchandise.
Great branded merchandise doesn’t begin when a logo hits fabric. It starts much earlier — with a clear brief, a shared purpose, and the kind of client–supplier collaboration that turns creativity into something tangible, memorable, and delivered on time. In this episode of The Promo Playbook, the team dives into the projects that shaped their year: custom wombat plush toys…
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Charles Liu
In Expo Guides
1 December 2025

Why Microfibre Cloths Work So Well for Conferences, Events & Onboarding Kits?

Mettler Toledo onboarding kits with microfibre cloths, conference programme, and zip pouch.
Microfibre cloths aren’t usually the first thing people think of when they hear “promotional merchandise.” Bottles, pens and tote bags typically take the spotlight. But here’s the twist: microfibre cloths quietly outperform many mainstream promo items — especially at conferences, events and onboarding. They’re practical, universal, lightweight, cost-effective, and surprisingly high-impact. In fact, according to Cubic Promote’s internal order data,…
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Charles Liu
In Office & Tech
28 November 2025

A Practical Guide to Choosing Custom Printed Charging Cables for Your Business

Four black custom charging cables: USB-A, USB-C, Micro-USB, and Lightning connectors.
Branded charging cables have become one of the smartest promotional products for Australian organisations. They’re universal, used daily, fit in any onboarding kit, and travel from home to office to car to holiday—taking your brand with them everywhere. But here’s the catch:  Not all charging cables are the same. And choosing the wrong type can lead to slow charging, frustrated staff,…
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Charles Liu
In Marketing Tips
27 November 2025

Why Promotional Products Work (And Why They Still Outperform Almost Every Other Marketing Channel)

Shelves display colorful water bottles and mugs, showing why promotional products work.
Promotional products have been around for decades, and in a world full of digital noise, it’s fair to ask: Why do they still work so well? Why do bottles, notebooks, pens, shirts, umbrellas and tech items continue to outperform ads that cost thousands? If you’ve already read our blogs;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You know the numbers stack up. But today we’re going deeper —…
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Charles Liu
In Suggestions for Promotional Items
25 November 2025

What Promotional Products Are Most Effective? (Australian Guide)

Glass shelves displaying electronic gadgets, chargers, and promotional products in boxes.
Effectiveness in promotional products isn’t about what looks cool on a website. It’s about what people actually use, what organisations reorder, and what generates genuine brand visibility over time. After working with thousands of Australian businesses, government agencies, councils, not-for-profits, schools, universities and trades, the patterns are clear: some products deliver outsized impact, and others simply don’t. (Read our client stories…
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Charles Liu
In Suggestions for Promotional Items
24 November 2025

What Office Workers Really Want as a Thank-You Gift (We Asked Our Team)

Two men smiling and talking with microphones discuss employee appreciation in the office.
(Featuring real interviews from the Cubic Promote crew + Australia-wide gifting trends) Every December, companies across Australia face the same question: "What do our staff actually want as a Christmas gift?" So this year, instead of guessing, I grabbed a microphone, walked through the office, and asked our team. I have documented four of the conversations I have had with…
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Charles Liu
In Corporate Gifts
21 November 2025

Beyond the Basics: The Ultimate Guide to Corporate Gifting in Australia

Corporate gifting guide: Notebook with Cubic Promote logo and green pen, perfect for Australia.
Corporate gifting often gets a bad rap for being a bit… predictable. We've all received that branded pen or stress ball. They're nice, but let's be honest — they don't exactly leave a lasting impression.  But what if gifting didn't have to be "predictable"? What if you could deliver something memorable, something that makes your clients feel appreciated, your employees…
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