When a brand is known for its specific niche, can it market itself using anything else? Here at Cubic Promote, we think the answer is a resounding yes! Whether your brand is known for mining equipment, fine dining restaurants, or make-up, promotional merchandise may be right for you. Just ask America’s Glossier, known for specialised makeup and… branded swag? You’d better believe it!
Why You Need To Use Promotional Products
Promotional products are an excellent marketing tool for businesses to promote their brand. By gifting promotional product items such as mugs, pens, keychains or clothing that feature branded prints of a company‘s logo and name, businesses can quickly raise audience awareness and introduce potential customers to their brand and its message.
Furthermore, promotional items can create positive associations with the business because they’re practical gifts that benefit the recipient over a longer term period as compared to other advertising methods which are only seen once before being forgotten.
Additionally, using promotional products in conjunction with other forms of advertising is also beneficial as it gives consumers something tangible to use when remembering or discussing the company associated with it; thereby creating more word–of–mouth publicity that not many types of marketing can achieve on its own.
Glossier Does Logo Decorated Swag
US makeup brand Glossier is known for its cleansers and eye shadows, but one part of the business that has been building fame in recent years is the company’s range of merchandise. Rather than being makeup or health focused, the swag that Glossier sells is based on items the staff enjoy as part of their uniforms around the office.
That’s right, clothes staff members wore at work became such a hit after being seen on Instagram and other social media accounts that consumers wanted their own versions! Luckily Glossier were more than happy to oblige and these days branded merchandise is a permanent part of their range.
What’s in a Range?
So what kind of goodies to all the Glossier customers want in on? They’re deceptively simple — in fact, any business could add similar options to their own range! Items include:
- Logo Emblazoned Sweatshirts
- Promotional Hoodies
- Logo Decorated Duffle Bags
- Promotional Gym Drink Bottles
- Personalised Toiletry Bags
Comfy wearables and everyday accessories are affordable options for most customers and businesses alike. Glossier’s choice of a very simple, single-colour logo print on their products is also a smart, stylish, and cost-effective move. Put simply, if you’re looking for a way to introduce merchandise into your business marketing campaigns then sharing basic hoodies, drink bottles, and bags with your logo in a fashionable font is a great way to make it happen.
Speak to the friendly team at Cubic Promote for information on what kinds of products we have available in Australia and how we can best adapt them to meet your marketing merchandise #goals.
Details found here: https://www.independent.co.uk/extras/indybest/fashion-beauty/best-glossier-merchandise-hoodie-b1841765.html
About the Author
Aira Demesa
Aira Demesa is a Product Specialist at Cubic Promote, with over one year of experience in custom corporate merchandise. She combines this with her background in managing online catalogues, ensuring that clients can easily find the perfect promotional products to match their needs. Aira is an expert communicator, ensuring that customers are fully informed about every aspect of promotional merchandise and uniforms. She also regularly contributes to industry articles and blogs, sharing practical insights on how businesses can optimise their product discovery and selection process. Aira’s focus on outcome-oriented and goal-driven strategies has positioned her as a leading voice in Australia’s promotional products industry.
