Free Online Event: Using AI for Marketing
AI has changed what’s possible in marketing — and it’s changing fast. But for every campaign that lives inside a screen, there’s still a customer who holds something physical, attends a real event, or walks away with a tangible reminder of your brand.
This session is about understanding both worlds, and how they work better together. Whether you’re just getting started with AI tools or already using them daily, there’s something here worth your time.
What we’ll cover on the day?
- AI in marketing — what it actually means — A grounded look at where AI is genuinely useful in a marketing workflow versus where the hype outpaces the reality.
- Content creation and copywriting with AI — How to use AI tools to speed up content production without losing your brand voice or sounding like everyone else.
- Smarter campaign planning and targeting — Using AI-assisted tools to improve audience segmentation, ad performance, and campaign decision-making.
- Promotional products as an offline channel — Why branded merchandise still has a measurable role in the buyer journey, and how to integrate it intentionally with your digital activity.
- Online and offline marketing done right — Real examples of how Australian SMBs combine AI-driven marketing with physical branded touchpoints for stronger recall and conversion.
- Live Q&A — Bring your questions. There’ll be time to discuss your specific business context and get practical suggestions on the spot.
Your Host
- Name: Charles
- Role: Cubic Promote — Sydney
- Bio: Charles leads Cubic Promote, one of Australia’s most recognised promotional products suppliers, serving over 3,000 clients a year including Google, Samsung, and Sydney University. With a background in marketing and nearly two decades running a B2B brand, he brings a practical, experience-first perspective to everything he talks about.
Alongside Cubic Promote, Charles operates Fast Promotional Products in Auckland and co-hosts The Promo Playbook podcast with Nathan Tripolone — a show for marketers who want a sharper take on brand strategy, merchandise, and the tools shaping how businesses connect with customers.
This session draws on real campaigns, real tools, and the kind of honest insight you don’t often get in a webinar format.
- Credential pills: CPM — Australian Marketing Institute · APPA Award Winner 2024 · Carbon Neutral Certified · The Promo Playbook Podcast
Built for Australian marketing managers
Most AI marketing content is generic. This session is written for the reality of running marketing in an Australian SMB — budget constraints, lean teams, and the need to prove ROI without a six-figure tech stack.
4 points:
- Practical, not theoretical — Every topic covered has a direct application. You won’t leave with a reading list — you’ll leave with things you can try this week.
- Australian context throughout — Examples, platforms, and strategies that reflect the local market — not US case studies that don’t translate to how Australian buyers actually behave.
- The physical touchpoint most marketers overlook — Digital-only strategies have a reach ceiling. This session shows why branded merchandise, used strategically, still moves the needle in ways your ad spend can’t.
- Completely free to attend — No ticket fees, no upsell traps. Register on Humanitix, show up on the day, and take what you need.
Why branded merchandise still matters in an AI-led strategy?
Screens are crowded. A well-chosen promotional product creates a physical brand moment that no algorithm can replicate — and research consistently shows branded merchandise outperforms digital display on recall, trust, and purchase intent.
- Event and conference follow-up — Pair your AI-generated event content with tangible branded items that attendees take home and keep.
- Direct mail and gifting campaigns — Use AI to personalise outreach at scale, then anchor it with a physical mailer that gets remembered.
- Client retention and loyalty — A thoughtfully branded gift at the right moment builds more goodwill than another automated email sequence.
- Social proof and UGC — Great-looking branded merchandise gets photographed and shared — turning your offline spend into online reach.
Event Details
- Event Date: Wednesday, 15 July 2026 — Mark it in your calendar now
- Format: Online Webinar — Join from anywhere in Australia
- Registration: Via Humanitix — Link provided on registration
- Investment: Free — No cost, no catch
- Host: Cubic Promote — Sydney, Australia
Ready to make AI work harder for your marketing?
Reserve your free spot now on Humanitix. Places are limited, and this is the kind of session worth forwarding to your team.
Register on Humanitix → https://events.humanitix.com/ai-use-in-marketing-for-small-and-medium-sized-businesses
Questions about the event? Get in touch with our team — we’re happy to help. Cubic Promote · Sydney, Australia · APPA Award Winner 2024
