We buy all manner of packaging each day; whether we're talking about the wrappers on our sandwiches through to the boxes our gifts come in, there's a type of packaging to suit every consumable product imaginable. Because most packaging offers branding and production details, we don't tend to look beyond the surface, but some companies have turned their packaging into a totally unique branding experience. Check out some of our favourite examples below.

1. Packaging as a unique branding tool.
2. Hidden messages and interactive experiences.
3. Personalisation for memorable connections.

Logo Branded Products With Hidden Messages

Whether you're ordering promotional bottled waters or enjoying your favourite lolly snack, it turns out that there are great custom messages hiding on all manner of everyday products.

5) Uplifting Branded Mineral Water

There's nothing like grabbing a refreshing drink and seeing it come with a positive message. This vitamin mineral water packaging tells us to enjoy its contents cool for the best taste but does it in a fun way you're bound to take notice of.

4) Brutally Honest Family Owned Business

This family-owned alcohol company decided to be completely honest in their branding and have a slogan on their products stating their business is "Family owned, operated & argued over" which is just the right level of humorous honesty that we can all relate to. It not only helps you remember their branding, but it also makes you feel like you understand their business as only a family member can.

3) Bag of Lollies With Hidden Message

Who doesn't love some custom gummy, fruit lollies? This particular pack of strawberry jellies has a hidden message on the underside of the bag that doesn't add anything to the branding experience but does give the finder a sense of accomplishment. What a fun idea!

2) Innocent Printed Message

Similar to the lolly message, this little note on the bottom of a coconut water pack is a tad more cheeky, but that is in keeping with the playful image of the brand (and the "innocence" of the coconut). If you're thinking of including fun messages on your own products, it's worth considering how these messages fit with your brand image.

1) A Mountain of a Branded Water Bottle

And finally here's a fantastic custom water bottle that incorporates the mountain shown in the brand logo with the bottle itself by including a miniature mountain in the plastic bottle base. Not only is this eye-catching, it subtly promotes the brand in a manner unlike any other. You'll never mistake one of these bottles for another brand!

Interactive Packaging Experiences

Incorporating interactive elements into promotional packaging can engage customers and leave a lasting impression. Here are some examples of how companies are creating interactive packaging experiences:

• Augmented Reality (AR): AR technology enables customers to interact with packaging using their smartphones or tablets. By scanning a specific area on the packaging, customers can unlock additional content or experiences. For example, a cosmetic brand may use AR to allow customers to virtually try on different shades of lipstick or view tutorials on how to use their products.
• QR Codes and NFC: QR codes and Near Field Communication (NFC) tags are used on packaging to provide additional information or access exclusive content. Customers can scan the QR code or tap their phones on the NFC tag to access product details, videos, or promotional offers. This interactive feature enhances the consumer's experience and provides valuable information about the product.
• Unique Opening Mechanisms: Packaging that incorporates unique opening mechanisms can create a sense of anticipation and surprise. For example, a chocolate brand may design packaging that opens like a treasure box, revealing the promotional chocolates inside. These engaging opening mechanisms not only make the unboxing experience enjoyable but also leave a memorable impression on the consumer.
• Personalisation and Customisation: Companies are allowing customers to personalise their packaging to create a sense of ownership and exclusivity. Customizable packaging may include the customer's name, a personal message, or even customised graphics. This personal touch enhances the emotional connection between the customer and the product, making it more memorable and shareable.

Takeaway

To wrap it up, promotional packaging has come a long way! Companies are getting creative and turning their packaging into a unique branding experience. From hidden messages on water bottles and bags of lollies to interactive elements like augmented reality and QR codes, these innovative techniques engage customers and leave a lasting impression. So next time you receive a package, keep an eye out for these fun and unique features that not only make unboxing exciting but also create a memorable connection between you and the brand.

Great packaging designs spotted here: https://www.boredpanda.com/funny-products-hidden-messages/