6 Giveaways Our Car Dealership Clients Give During Car Handovers

Key Points

• Car handover items help create a strong final impression by giving customers useful products they will use daily after picking up their vehicle.
• Practical items like keyrings, document wallets, and cleaning clothes work best because they are relevant, easy to use, and stay in the car long-term.
• A small, well-chosen set of quality items is more effective than large bundles, as it keeps the experience simple, useful, and memorable.

Picking up a new car is a big moment for customers. It marks the end of the sale and the beginning of ownership. In my experience, top dealerships do more than just give out keys. They add a few practical items to make the experience feel special. These don’t have to be costly—just useful for the driver. Here are the items I see most often.

Why Handover Items Matter?

The handover is one of the rare times when customers are fully focused and excited.  What you give at this stage leaves a lasting impression.

• It also adds to the overall experience.
• It shows that your brand pays attention to details.
• It gives customers something useful right away.

When done well, it creates a strong final impression.

1. Branded Keyrings

Keyrings are the most common item, and for good reason.

• Used every day
• Always tied to the car
• Easy to brand

A quality keyring stays with the keys for a long time, making it a reliable way to keep your brand visible. I always recommend choosing something sturdy, since cheap keyrings wear out quickly.

2. Car Document Wallets

Customers need a place to keep their registration papers, insurance details, and service records.

• Keeps documents organised
• Fits easily in the glove box
• Looks clean and professional

This is one of the most practical items you can offer because it meets an immediate need.

3. Microfibre Cleaning Cloths

Microfibre clothes are simple but get used often.

• Good for cleaning screens and mirrors
• Easy to store in the car
• Low cost in bulk

Drivers use these more than you might expect, especially with today’s dashboards and touchscreens.

4. Car Organisers

Car organisers help keep things tidy, especially for daily use.

• Stores small items in the boot or back seat
• Reduces clutter
• Useful for families or long drives

This is a step above the basics. It feels more substantial and gets used regularly

5. Emergency Car Kits

Emergency car kits are more of a premium item, but they make a strong impression.

• Can include jumper cables, torch, or basic tools
• Useful in real situations
• Adds perceived value

I usually suggest these for higher-end vehicles because they align with the purchase price.

6. Branded Caps or Car Sunshades

These items are more about lifestyle, but they’re still relevant.

• Car Sunshades protect the interior.
• Caps are easy to use outside the car.
• Both offer strong brand visibility.

They work best when combined with practical items.

How These Items Compare?

Here’s a quick look at how these items compare.

Each item serves a different purpose. The aim is to balance usefulness with brand visibility.

What I Usually Recommend?

Most dealerships don’t need to include all seven items. A small, carefully chosen set works better. A typical setup I suggest looks like this:

• Keyring
• Document wallet
• Cleaning cloth

This setup is simple, useful, and easy to manage in bulk. For higher-value vehicles, I recommend adding a car organiser or an emergency kit.

Mistakes I See

Some handover packs don’t quite work.

• Including items that don’t relate to driving
• Using low-quality products that wear out fast
• Adding too many items with no clear purpose

If the items seem random, customers probably won’t use them.

What we suggest?

Car handover items work best when they’re practical. Drivers don’t need gimmicks—they want things they can use right away. In my experience, the best dealerships keep it simple. A few well-chosen items are better than a big bundle. If you’re giving out packs in bulk, focus on everyday usefulness. That’s what keeps your brand in the car long after the sale.

Ready to Buy?

Keyrings

Microfibre Clothes

Caps

Car Sunshades

About the Author

Estrelle Mendoza

Senior Product Expert

Estrelle Mendoza is a Senior Product Expert at Cubic Promote, with over three years of experience managing orders for Australian businesses. Specialising in tradeshow and conference orders, Estrelle ensures products meet both quality and branding standards. Estrella is also an expert at ensuring the orders arrive on time. She plays a key role in helping businesses optimise their promotional campaigns for events, with a particular focus on timely delivery and brand consistency. Estrelle is a regular contributor to industry articles, sharing her expertise on selecting the right giveaways for events and conferences. Her comprehensive knowledge and reliable execution have made her a trusted expert in the promotional products industry. Follow Estrelle on LinkedIn