January 25th, 2020 marks the beginning of the Lunar New Year festivities celebrated in China, Singapore, Vietnam, Malaysia, and countless other countries around the world. While it's still only October in 2019, we've been receiving a lot of client enquiries regarding customised red envelopes for use during these festivities. What are red envelopes and why should you start thinking about them this early? Read on to learn more!

Red Envelopes for Chinese New Year

Promotional red envelopes (also known as red packets or hóngbāo/lai size) are distributed traditionally during New Year's celebrations to family members. Inside each red packet is fresh cash, usually featuring numbers said to promote luck or wealth. The giving of red envelopes isn't necessarily limited to the New Year period, as money can be given in these packets for other occasions as well. However, starting the season on a positive note, and promoting happiness and wealth among family members is a great way to set the mood for the rest of the year.

Who Uses Promotional Custom Envelopes?

Although giving money is generally a family tradition, many businesses are seeing potential in providing clients with custom branded red packets featuring their organisation's details and a traditional holiday message. While most of our clients keen on securing bulk red envelopes are banks and other financial groups (as they can give envelopes to customers as gifts with transactions), many other Aussie groups are getting on board with providing seasonal red packets for their staff, clients, and event attendees.

How Are Red Envelopes Customised?

Cubic Promote provides hundreds of thousands of custom red envelopes to Australian businesses every year. We can fully customise envelopes in size, shape, material, and design to meet your needs or you can simply go with our standard style. If your background means you're not that familiar with the envelope gifting practice or Chinese written characters, don't worry as we offer a host of existing designs you can pick from and simply have your logo added to. If you're more confident with what you want then we offer all manner of decoration customisation options including gold foiling of characters, full-colour digital printing, and other great ideas.

Why Order Your New Year's Gifts Now?

Our standard red envelopes can be produced in the standard production timeframe of 2 weeks, but if you're after a fully tailored array of promotional envelopes then we suggest ordering sooner rather than later as they can take a little longer to produce. It's also worth keeping in mind that the red envelopes are distributed among friends and family during the Chinese New Year period, but if you're wanting to hand them out to staff or clients you might want to have them available to hand out earlier so that the recipients have time to add money to the packets and gift them to their loved ones. It's never too early to start planning for your next CNY campaign!