August the 2nd is National Colouring Book day so we’d thought we’d get ahead of the curve and talk about these awesome promotional products before the auspicious occasion! Colouring books are generally stapled booklets containing a variety of line art you’re encouraged to add colour to using art supplies such as pencils, crayons, and paints. Think these are just for kids? Think again, adult colouring books are increasing in popularity the world over.
- Adult colouring books offer multiple benefits.
- Various industries value custom coloring books.
- Use clever strategies to maximise promotion.
Why Use Promotional Colouring-In Books?
Colouring books for kids have been around for many years. Children are encouraged to use colouring books from a young age so they can learn to grip their pencils/crayons properly, identify colours, and just generally get creative. It’s only been recently that adults have realised that using a personalised colouring book can assist with relaxation and mindfulness, boosting the reach of more complex colouring book sales the world over. Some benefits associated with using colouring books for adults include:
- Anxiety reduction
- Improved fine motor skills
- Creativity boosts
- Stress relief
Industries Ordering Adult Coloring Books
While some of these industries might be a given, it’s actually quite interesting how broad the audience for custom colouring books is in 2018. We’ve sold tailored colouring material to companies in the following sectors:
- Health (Doctor’s surgeries, rehabilitation centres, spa and beauty facilities)
- Travel (Hotels, international airlines, cruise ships, beach resorts)
- Corporate (Big banks, fortune 500 companies, large-scale franchises)
- Government (Schools, state and federal departments)
- Events (Conventions, expos, trade shows, and more)
If you’re keen to celebrate National Colouring Book day, why not order a batch of colouring books logo branded with your design? You can provide them with staff gifts, hand them out at events, or just keep them in your office for times when people need to chill. Because colouring books are cost-effective to produce and offer hours of entertainment, they’re a great option for promoting your organisation without blowing your budget.
Already got some colouring-in books? Never fear, you can always invest in a new set of custom colouring pencils with your logo on them, or perhaps a sketch pad. There are so many ways to get your message out to an eager audience while embracing the creative side of things. De-stress and let your imagination run wild with these wonderful colouring books!
Creating Customised Colouring Books
Designing and producing high-quality custom colouring books is an essential part of the promotional process. Here’s what you need to know:
- Talented artists: Collaborate with skilled illustrators who can craft a variety of engaging scenes and designs that reflect your brand image.
- Quality paper: Choose a suitable paper material to ensure an enjoyable and comfortable colouring experience for users.
- Incorporate branding: Incorporate your logo or taglines creatively throughout the book, seamlessly blending them into the designs.
- Theme selection: Align your colouring book’s theme with your brand or promotion to create a cohesive and targeted message for your audience.
Maximising Promotional Potential
To make the most out of promotional colouring books as corporate gifts, consider the following strategies:
- Target audience: Understand your audience’s interests and preferences to tailor the themes and designs of your colouring books.
- Events and giveaways: Use colouring books as gifts or giveaways at events like expos, trade shows, or client meetings to promote your brand.
- Bundling options: Offer custom colouring pencils, crayons, or sketch pads along with colouring books to create a complete and appealing package.
- Digital marketing: Share images, stories, and testimonials related to your branded colouring books on social media platforms, encouraging engagement and increasing brand exposure.
Takeaway
Personalised colouring books are not only enjoyable and therapeutic but also an effective promotional tool. By creating custom colouring books that speak to your target audience and employing smart promotional strategies, you can elevate your brand message and engage customers on a deeper level. Celebrate National Colouring Book day with confidence, knowing that this creative marketing solution can be both fun and profitable for your business. Welcome to the wonderful world of custom colouring at Cubic Promote Australia!
Details on National Colouring Book Day found here: https://nationaltoday.com/national-coloring-book-day/
