Relax With Personalised Colouring Books
Key Points
- National Colouring Book Day falls on 2 August, giving businesses an extra campaign opportunity for schools, community programs, hospitality and family events.
- Custom colouring books can feature products, local landmarks, mascots, educational messages or activities linked to your organisation.
- Pairing the book with branded colouring pencils creates a complete activity pack that recipients can use immediately.
Colouring books are easy to underestimate as promotional merchandise. They are inexpensive, familiar and simple to distribute, yet they also give businesses something many giveaways cannot: several pages on which to tell a story. Instead of printing your logo once, you can create an activity around your organisation. A zoo could feature Australian animals. A council could use local landmarks. A construction company could create pages showing trucks and machinery. A hotel could give families a travel-themed activity book. That makes custom colouring books particularly useful when the campaign needs more engagement than a standard giveaway.
What is National Colouring Book Day?
National Colouring Book Day is observed on 2 August each year and celebrates colouring as a creative activity for children and adults. The observance originated in the United States and was created by publisher Dover Publications in 2015. It is not an Australian public holiday, but Australian organisations can still use 2 August as a timely theme for creative events, competitions or giveaways. You do not need to limit the idea to one day either. Colouring books can suit campaigns throughout the year.
Make the pages part of your campaign
A generic colouring book with a logo on the cover is useful. A book designed around the organisation can be much more memorable. Here are a few ways different organisations could personalise the concept:
This approach gives the merchandise a reason to exist rather than treating the colouring pages as empty space around a logo.
Colouring is not only for children
You can hand out colouring books even to adults too! They’re good as a recreational activity or for family-focused events. For promotional purposes, it is safer and more useful to describe colouring as a creative, quiet, or screen-free activity rather than making therapeutic promises.
What to Pair Them With
If budget allows, combine the book with colouring pencils or crayons. Katherine Durham, one of our account managers, always suggests a complete pack to her client, which includes:
- Custom colouring book
- Branded colouring pencils
- Pencil sharpener
- Drawing pad
- Reusable pouch or tote bags
Give people a reason to finish a page
The merchandise can also become part of the campaign itself. Invite recipients to colour a particular page and display entries at an event. Ask families to submit artwork for a competition. Include a QR code leading to additional printable pages. Restaurants and cafés could provide themed books for children while families wait. These ideas create interaction without requiring expensive technology or complicated event equipment.
Details on National Colouring Book Day can be found here: https://nationaltoday.com/national-coloring-book-day/
