Skip to main content
A white color logo sale tag

Cheap Price Promise

Cubic Logo in White

3PL Warehousing and Distribution

A white logo badge

100% warranty on all our work

A hand with 3 stars at the top logo coloured white

Since 2006

Using Promotional Welcome Packs

By 7 April 2021July 24th, 2025Corporate Gifts

We all know that first impressions count and promotional products have been boosting first impressions for decades. Who doesn’t like receiving a thoughtful gift without prompting? One way to win the hearts of new team additions or first-time customers is to provide them with a welcome pack when they engage with you. These packs can be tailored to meet your needs and they help newcomers immediately feel like they’re part of something special. Sound interesting? Learn more below!

  1. Impress newcomers with welcome packs.
  2. Gifts create positive brand impressions.
  3. Personalisation and exclusivity foster loyalty.

welcome-bag-with-your-logo-285x300

Google & Fiat Use Branded Welcome Gifts

We noticed recently that the Google x Fiat ‘Hey Google’ car collaboration (which involves Fiat 500s being produced with special Google upholstery and external decoration) had opted to include promotional welcome packs to those ordering these collectible new vehicles. These logo-branded goodie bags include a Google Hub and matching custom key cover in a stylish custom calico bag. While this pack isn’t huge, it really is the thought that counts and a lot of brand fans online have responded positively to this little extra gift pack to help purchasers feel truly valued.

Why Welcome Promo Packs Work

google-fiat-branded-welcome-packs-285x300

Here at Cubic Promote, we’ve been producing build your own corporate gift boxes and gift bags for many years and trust us when we say that even something as small as a promotional keyring can lift a person’s mood and boost brand first impressions considerably. We’ve all heard it’s “the thought that counts” when it comes to gifts and when we’re talking promotions, often this is true. The very fact that a business takes the time to recognise, welcome, or thank a person through a custom gift can make all the difference when we’re talking about making impressions (particularly first ones). Google and Fiat know this, your local plumber that sends you a magnet knows this, even supermarkets that give you a free tote bag know this.

So why aren’t you already taking advantage of promotional welcome packs in your own marketing spend to help improve your brand image and really give consumers & staff something to talk about? The good news is that there’s lots of available welcome packs in the Cubic Promote range that you don’t have to put together yourself — all you need to do is send us your logo and we’ll get things branded & packaged together!

Promotional gift packs nowadays are used by virtually every medium to large business in Australia to achieve a variety of objectives. Some of the most common uses for using promotional welcome packs include:
1) to motivate and remind staff (especially when they are working by themselves at home)
2) thank clients for a purchase
3) motivate a client to make a purchase
4) just to be an all-around nice business that cares for people 🙂

The Psychology Behind Welcome Packs

The act of receiving a gift triggers positive emotions in the recipient, creating a sense of gratitude and appreciation. Here’s a closer look at why welcome packs work and their impact on brand impressions:

  • Reciprocity: When someone receives a gift, they naturally feel compelled to reciprocate the gesture. By offering a welcome pack, you instill a sense of goodwill in the recipient, encouraging them to engage further with your brand.
  • Brand Association: Welcome packs serve as brand ambassadors, reinforcing your company’s identity and values. Each item in the pack acts as a tangible reminder of your brand, ensuring that recipients associate positive feelings with your business.
  • Personalisation: Tailoring welcome packs to individual recipients makes them feel valued and acknowledged. By incorporating personalized touches, such as including their name or interests, you create a deeper connection and foster customer loyalty.
  • Exclusivity: Exclusive welcome packs, like the Google x Fiat collaboration mentioned earlier, create a sense of exclusivity and excitement among recipients. This enhances brand perception and encourages recipients to share their positive experiences with others.

Takeaway

So there you have it mate, the power of promotional welcome packs! Whether you’re a big Aussie business or a small local plumber, these packs can work wonders in making a great first impression on your new team members or customers. The psychology behind it all is fascinating – by giving a thoughtful gift, you trigger positive emotions and create a sense of gratitude and loyalty. So why not give it a go and start impressing people with your own branded welcome packs? It’s an easy way to show you care and leave a lasting impression.

Fiat welcome pack image & info from here: https://www.theverge.com/2021/3/31/22359851/fiat-500-hey-google-car-500x-500l-branding.

About the Author

Woman with long dark hair smiling, wearing a light blue top, promoting custom bottles to reduce waste.

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field.

Aira Demesa

Aira Demesa is a Product Specialist at Cubic Promote, with over one year of experience in custom corporate merchandise. She combines this with her background in managing online catalogues, ensuring that clients can easily find the perfect promotional products to match their needs. Aira is an expert communicator, ensuring that customers are fully informed about every aspect of promotional merchandise and uniforms. She also regularly contributes to industry articles and blogs, sharing practical insights on how businesses can optimise their product discovery and selection process. Aira’s focus on outcome-oriented and goal-driven strategies has positioned her as a leading voice in Australia’s promotional products industry.

Leave a Reply