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Home » Case Studies » Drinkware » Hobart City Mission

Hobart City Mission

Last Updated: 6 February 2026

Aurora fibre cup custom branded with logo

Cubic Promote worked with Hobart City Mission, a charity organisation based in Hobart that is looking for promotional products to reinforce its sustainability values. They were looking for an eco-friendly promotional giveaway for an upcoming fundraising breakfast that brings together volunteers, donors, and community members.

After throwing in some ideas, they decided to order 150 Aurora Wheat Fibre cups with the “Sleep Rough” design. Instead of buying disposable cups for their fundraising, they opted for a reusable option. This move is a great way to reinforce their commitment to reducing waste. Volunteers and attendees used them for coffee and tea throughout the day. Most of them took the mugs home.

This initiative sparked meaningful conversations about sustainability. Because these branded reusable mugs are lightweight and durable, the attendees took them home with them. By choosing a product aligned with its values, the Hobart City Mission strengthened its connection with its supporters who prioritise sustainability. While simple, these branded fibre cups reinforced their message to everyone who attended.

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