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Wiradjuri

Last Updated: 16 November 2025

An institution based in Sydney offers Graduate School Program in Wiradjuri Language and Culture. This program is focused on promoting the heritage of the Wiradjuri people. For an upcoming orientation week, they sought giveaways to welcome their new graduate students. Instead of going for the typical pens, they went for wine drawstring bags, which they filled with wine bottles. They ordered 1,000 of these, custom printed with the Wiradjuri logo.

Key Results:

• 7% average increase in visibility in social media, with the students posting the giveaways they received, tagging the instituion to thank them.

These drawstring bags were able to provide that warm welcome while boosting their visibility online.

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