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Home » Case Studies » Outdoors » Client Story: MetLife Australia

Client Story: MetLife Australia

Last Updated: 9 April 2026

fold out picnic rugs in stripes with MetLife logoMetLife picnic rugs

Client: MetLife Australia – a leading life insurance provider offering tailored insurance solutions for individuals, companies, and superannuation funds. MetLife is dedicated to changing the way Australians experience life insurance through trust, care, and innovation.

What was ordered? 1,100 high-quality picnic rugs printed with the MetLife Australia logo.

Purpose? To give to clients and partners as part of a customer appreciation and wellness initiative.

How were the picnic rugs used?

MetLife Australia sought to create a meaningful way to thank their clients and partners while encouraging people to spend more time outdoors, reflecting their focus on balance, wellbeing, and living life to the fullest.

The branded picnic rugs were gifted during the spring season as part of a “Life Well Lived” campaign. Clients who attended MetLife’s partner meetings and community events received a rug to take home, along with a personal note of appreciation.

The rugs were durable, easy to fold, and featured the MetLife logo embroidered on the corner. The clients who received them used them for their family outings, beach days, and picnics. These picnic rugs may be simple, but they allow MetLife to be part of their clients’ special moments. With these rugs, a strengthened client and partner relationship is established.

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About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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