Crowne Plaza Hotels & Resorts

Last Updated: 14 November 2025

Client: Crowne Plaza Hotels & Resorts – a leading international hotel brand offering premium business accommodation, signature bedding, and thoughtful amenities designed for comfort and productivity.

What was ordered? 500 branded car sunshades featuring the Crowne Plaza logo.

Purpose? To gift to guests and loyalty members as part of a seasonal travel promotion.

How were the car sunshades used?

Crowne Plaza Hotels & Resorts ordered 500 custom car sunshades to distribute at participating hotels across Australia. The aim was to provide guests with a valuable, travel-friendly item that offered both comfort and brand visibility.

Each sunshade featured the Crowne Plaza logo and slogan, designed in the brand’s signature maroon and white colour scheme. They were given to frequent guests, corporate clients, and loyalty program members during the summer months.

Travellers appreciated the practicality of the gift — it kept their cars cool while subtly reminding them of Crowne Plaza’s commitment to comfort and care even beyond their stay.

The campaign reflected the brand’s premium positioning: thoughtful, refined, and designed to enhance every journey, whether on the road or in the hotel.

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