Happy Client: CitySide Sports

Last Updated: 14 April 2026

CitySide Sports, based in Melbourne, wanted to engage their audience during social and sporting events while increasing brand awareness. To achieve this, they turned to Cubic Promote and ordered 2,000 red sunglasses, custom printed with their logo. The sunglasses served as both a functional and fun accessory for participants, perfect for outdoor events. The sunglasses quickly became a hit at the events. Participants wore them enthusiastically, taking photos and posting them on social media, tagging CitySide Sports.

Results (Feedback from their staff):

• 8% average increase in social media engagement, with participants posting photos and tagging CitySide Sports, leading to a surge in social media mentions on Instagram, Facebook, and X.

By distributing these sunglasses, CitySide Sports not only provided their audience with a giveaway they can use outdoors. But they also enhanced their brand presence through user-generated content, driving both online engagement and foot traffic to future events. Visit CitySide Sports.

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