CitySide Sports: Case Study on Sunglasses

Last Updated: 14 April 2026

CitySide Sports, based in Melbourne, wanted to engage their audience during social and sporting events while increasing brand awareness. To achieve this, they turned to Cubic Promote and ordered 2,000 red sunglasses, custom printed with their logo. The sunglasses served as both a functional and fun accessory for participants, perfect for outdoor events. The sunglasses quickly became a hit at the events. Participants wore them enthusiastically, taking photos and posting them on social media, tagging CitySide Sports.

Results (Feedback from their staff):

8% average increase in social media engagement, with participants posting photos and tagging CitySide Sports, leading to a surge in social media mentions on Instagram, Facebook, and X.

By distributing these sunglasses, CitySide Sports not only provided their audience with a giveaway they can use outdoors. But they also enhanced their brand presence through user-generated content, driving both online engagement and foot traffic to future events. Visit CitySide Sports.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

Results (Feedback from their staff):

Interested to purchase?

About the Author

Aubrey Vitor

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