Rural City of Wangaratta: Torches for Emergency

Last Updated: 9 March 2026

The Rural City of Wangaratta, a local council in Victoria, aimed to improve household readiness and safety awareness across its community. As part of its emergency preparedness campaign, the council distributed 800 custom-branded Dynamo Torches during local workshops and events. These torches, powered by both solar and hand-crank mechanisms, were selected for their reliability during power outages and emergencies. Visit Rural City of Wangaratta Website

Results:

Saved 180 AUD, compared to the quotes they got from other local suppliers for the same product.
Positive feedback from 3 in 4 attendees (based on post-event surveys), who reported the torch as “useful” or “relevant” to their household’s safety needs.

By combining practical giveaways with meaningful safety messaging, the Rural City of Wangaratta increased engagement, delivered real value to residents, and strengthened its position as a community-first local government.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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About the Author

Aubrey Vitor

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