Victoria State Emergency Service

Last Updated: 25 November 2025

The Victoria State Emergency Service (SES) is an organisation known for providing emergency assistance to the locals of Victoria with the help of their volunteers and staff. They had a series of community events lined up for the next quarter.. To make the event even more memorable for the participants, they sought giveaways that aligned with what they stood for. That’s why they ordered 1,500 disposable ponchos, each branded with the SES logo, website, and #GetReady hashtag.

Results: 

• Increased social media engagement: More residents tagged SES in photos, boosting visibility with #GetReady.
• Enhanced community trust: Feedback showed greater confidence in SES’s proactive safety efforts.

Through this initiative, SES reinforced its disaster preparedness campaign and strengthened its role as a trusted community service provider in Victoria.

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