Victoria SES: Ponchos for Community Safety

a disposable poncho for a state emergency services.

Last Updated: 16 April 2026

The Victoria State Emergency Service (SES) is an organisation known for providing emergency assistance to the locals of Victoria with the help of their volunteers and staff. They had a series of community events lined up for the next quarter.. To make the event even more memorable for the participants, they sought giveaways that aligned with what they stood for. That’s why they ordered 1,500 disposable ponchos, each branded with the SES logo, website, and #GetReady hashtag.

Results:

Increased social media engagement: More residents tagged SES in photos, boosting visibility with #GetReady.
Enhanced community trust: Feedback showed greater confidence in SES’s proactive safety efforts.

Through this initiative, SES reinforced its disaster preparedness campaign and strengthened its role as a trusted community service provider in Victoria. View Victoria State Emergency Service website

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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Aubrey Vitor

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