Australia Post: Custom Ribbons for eCommerce Events

Last Updated: 9 March 2026

Australia Post, a government-owned corporation providing postal services across Australia, once ordered 100 rolls of red ribbon. For a series of eCommerce sales events featured in their calendar, they wanted to give our wine bottles and gift packs to their guests. To make it personal, they wanted to design it with ribbons that were custom printed with their logo. After hosting the first two events, Australia Post experienced a notable increase in engagement.

Metrics:

Saved 200 AUD from their budget on marketing for the quarter
3% boost in their social media engagements, with guests thanking them and tagging their official page

This thoughtful yet straightforward branded item helped Australia Post draw attention to its cause and strengthen community ties without requiring a large marketing budget. Visit the Australia Post website by clicking the link.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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Aubrey Vitor

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