Australia Post

Last Updated: 21 November 2025

Australia Post, a government-owned corporation providing postal services across Australia, once ordered 100 rolls of red ribbon. For a series of eCommerce sales events featured in their calendar, they wanted to give our wine bottles and gift packs to their guests. To make it personal, they wanted to design it with ribbons that were custom printed with their logo. After hosting the first two events, Australia Post experienced a notable increase in engagement.

Metrics:

• Saved 200 AUD from their budget on marketing for the quarter
• 3% boost in their social media engagements, with guests thanking them and tagging their official page

This thoughtful yet straightforward branded item helped Australia Post draw attention to its cause and strengthen community ties without requiring a large marketing budget.

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