Client Story: Bose

Last Updated: 17 November 2025

Client: Bose – a global leader in audio innovation since 1964, known for pioneering technologies in noise cancellation, premium sound systems, advanced speakers, aviation headsets, and immersive audio experiences used around the world.

What was ordered? 400 branded rulers printed with the Bose logo.

Purpose? To use during internal workshops, product training sessions, and engineering team activities.

How were the rulers used?

Bose ordered 400 custom rulers to support hands-on activities during training workshops and internal development sessions across their engineering, design, and product teams. These sessions often involve sketching concepts, mapping product dimensions, reviewing prototypes, and collaborating on early-stage ideas — making reliable measurement tools an everyday necessity.

The rulers were designed in Bose’s sleek black-and-white branding, offering a clean, modern look that fit naturally into their innovation-driven workspace. Then they handed these out to their team members. Aside from using them for the tasks, these rulers were also include in welcome packs for new hires.

This simple stationery order supported Bose’s commitment to thoughtful design and collaborative problem-solving — reinforcing the idea that even small tools matter when creating world-class audio experiences.

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