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Home » Case Studies » Stationery & Pens » Hays Recruitment

Hays Recruitment

Last Updated: 03 November 2025

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Client: Hays Recruitment – one of Australia’s leading employment consultancies, connecting jobseekers and employers across Sydney, Melbourne, Brisbane, and beyond. Hays specialises in permanent, contract, and temporary placements across a wide range of industries.

What was ordered? 3,000 branded pens printed with the Hays logo and website.

Purpose? To hand out during national job fair events and recruitment expos.

How were the pens used?

Hays Recruitment ordered branded pens to distribute at career expos and job fairs across Australia. The goal was to engage job seekers, promote the Hays brand, and provide something practical that attendees could use on the spot — whether filling out forms, taking notes, or applying for positions.

Each pen featured the Hays logo and web address, making it easy for people to follow up and explore available roles after the event. The pens were handed out at the Hays booth by consultants who spoke with hundreds of job seekers each day.

The simple giveaway helped Hays stand out in a busy event environment. Attendees appreciated receiving a useful, good-quality pen, and many kept them after the fair — keeping the Hays name top of mind during their job search.

By combining a professional presence with a practical item, Hays effectively strengthened its brand visibility and connection with job seekers across Australia’s biggest employment events.

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About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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