Taylor & Francis
Last Updated: 21 November 2025

Taylor & Francis, a renowned academic publisher based in Melbourne, asked one of our local experts to supply them with 4,000 custom-branded white pencils featuring their company logo. As an internationally recognised provider of academic content, Taylor & Francis wanted a simple, yet effective giveaway for an upcoming Congress of the Humanities, Arts, and Social Sciences in Sydney. They shought giveaways that would highlight their commitment to education and research, and these branded pencils fit the bill perfectly.
Results (Compared to data from past event):
- 4% growth in email engagement rates, with recipients of the pencils clicking and replying to Taylor & Francis’s email newsletters a week after the event, indicating improved brand engagement.
Because of these pencils, Taylor & Francis was able to reinforce their presence and foster stronger engagement with the academic community.

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