Pencils for Taylor & Francis Case Study

Last Updated: 14 April 2026

Taylor & Francis, a renowned academic publisher based in Melbourne, asked one of our local experts to supply them with 4,000 custom-branded white pencils featuring their company logo. As an internationally recognised provider of academic content, Taylor & Francis wanted a simple, yet effective giveaway for an upcoming Congress of the Humanities, Arts, and Social Sciences in Sydney. They shought giveaways that would highlight their commitment to education and research, and these branded pencils fit the bill perfectly.

Results (Compared to data from past event):

4% growth in email engagement rates, with recipients of the pencils clicking and replying to Taylor & Francis’s email newsletters a week after the event, indicating improved brand engagement.

Because of these pencils, Taylor & Francis was able to reinforce their presence and foster stronger engagement with the academic community. Visit Taylor & Francis.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

Results (Compared to data from past event):

Interested to purchase?

About the Author

Aubrey Vitor

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