Your Community Health

Last Updated: 7 October 2026
The Your Community Health ordered customised pens for a cervical screening awareness initiative. Your Community Health supports people across Melbourne’s northern suburbs with GP care, dental, mental health, physiotherapy, podiatry, refugee health, Aboriginal and Torres Strait Islander health, youth support and community wellbeing. A big part of their work is making health care easier to access for people from different backgrounds, so the merchandise needed to feel simple, useful and approachable.
Ariane Joy Milarpez, our account manager, helped Dima and their team turn the campaign idea into something people could take away and keep using.
two eco-friendly pens with Your Community Health logo

A Small Pen With a Bigger Job

Your Community Health used each pen to remind people to look after themselves, with the simple message “Take care of you. Ask about cervical screening.” It offered:
  • A gentle health reminder without making the message feel heavy
  • Repeat visibility whenever the pen was used.
  • Easy distribution through clinics, outreach programs and community activities
  • A practical takeaway people were more likely to keep
  • A discreet prompt that could get someone thinking about cervical screening

Making Sure the Message Landed

The tricky bit was fitting an important health message onto something as compact as a pen without making it feel crowded. Ariane and her team kept the layout clean, so the wording stayed easy to read, and the finished piece still looked polished.

Results

Because of these pens, their team reported a 2.3% boost in awareness, according to a recent online survey they conducted with locals. The pens we supplied did not just provide a writing instrument for their audience. They made Your Community Health’s campaign known and memorable to the people they wanted to help.
Anil Gupta

About the Author

Anil Gupta

Partnerships & Key Accounts Manager

Anil Gupta is the Partnerships & Key Accounts Manager at Cubic Promote, bringing over 30 years of experience across sales, client service, business development and entrepreneurship. His career began when he founded technology businesses and worked with fast-growing companies before moving into the promotional products industry. At Cubic Promote, Anil works closely with corporate and key accounts on merchandise, uniforms, events and long-term brand programs. His strongest areas include B2B sales strategy, client partnerships, sustainable merchandise, branded apparel, and selecting promotional products that support broader marketing objectives Connect with Anil Gupta on LinkedIn

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