2OCU Social Club Plush Toy Case Study

Stuffed tiger toy wearing a black shirt with 20CU TIGERS Est. 1962 printed on it.

Last Updated: 21 November 2025

2OCU Social Club, based in Campvale, Ferodale, and Fullerton Cove in New South Wales, purchased 1,000 custom-branded tiger plush toys. Each toy came dressed in a black shirt emblazoned with the club’s logo, “20CU TIGERS Est. 1962,” as part of their strategy to enhance community engagement and foster a fun, welcoming atmosphere. The club’s decision to distribute the plush toys was driven by the desire to offer a memorable promotional item that would resonate with members and local families.

Key Metrics & Results:

5% increase in membership sign-ups within one month of the plush toy giveaway, attributed to the positive response at community events and gatherings.

The club members loved these plush toys! With their cute and cuddly nature, the toys not only became a great promotional item for the 2OCU Social Club but also encouraged more sign ups from the locals.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

Key Metrics & Results:

Interested to purchase for your organisation?

About the Author

Aubrey Vitor

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