The Co-Group, an organisation based in Sydney that empowers individuals with disabilities, recently launched its Enrich Abilities campaign. This initiative aims to provide personalised support and services, enabling people with disabilities to live fulfilling lives. To spread their message of inclusivity and connect with the public, they sought a practical yet impactful giveaway. They ordered 2,500 custom-branded tissue packs, each featuring the Enrich Abilities logo, and distributed them during their community event. The tissue packs, a simple but useful item, served as a constant reminder of the Co-Group’s mission every time they were used.
Key Metrics & Results:
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4% average increase social media mentions and followers. This amplified the campaign’s reach and enhanced the organisation’s visibility across social platforms.
By choosing a simple yet effective promotional item, The Co-Group successfully increased social media mentions, boosted their online following, and reinforced their inclusive message, creating lasting connections within the community.
