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Explore the Best Types of Customised Socks for Your Brand
Last Updated: July 23, 2025
Socks play a quiet but essential role in our daily lives. We wear them to work, to the gym, and while relaxing at home. They offer comfort and protection, and people often don’t notice them until they need them. That’s precisely what makes them such a smart branded item. Customised socks aren’t just practical. They’re personal, used frequently, and easy to appreciate.
For Australian businesses, giving socks as branded merchandise is a simple yet effective way to stay top of mind. People keep socks, wear them often, and associate them with comfort and quality. When you design them thoughtfully, they turn into wearable reminders of your brand.
If you want to create impact with something people will use, customised socks are a strong place to start. This guide breaks down the various types available and explains how to select the right ones for your brand.
random socks with brand names
Types of Customised Socks for Everyday Use
Whether you’re putting together staff packs, client gifts, or selling branded products online, everyday sock styles offer the most flexibility. Here’s a closer look at the everyday sock types you can customise to suit your brand and audience.
Dress Socks
Branded dress socks suit formal settings and professional attires. They’re smooth, slim-fitting, and usually worn with suits or business attire. A subtle logo near the ankle or a custom pattern in your brand colours keeps the design elegant without being too bold. These are great for corporate events, conferences, or professional gifting.
Casual Socks
Casual socks are soft, midweight, and easy to wear every day. They’re ideal for lifestyle brands or internal team packs. Because they’re more relaxed, there’s room to play with patterns or colours while still keeping the design clean. These socks blend function with a hint of personality.
Ankle Socks
Ankle socks sit just above the shoe line. They’re breathable and suited for warmer weather or light activity. In Australia, they’re popular across workplaces with casual dress codes or fitness-focused businesses. You can place branding on the heel or top to keep it subtle but effective.
Crew Socks
Crew socks are mid-calf length and work well across casual and sporty environments. They offer more space for branding and allow for bolder design elements. Many businesses include these in merchandise stores, marketing packs, or onboarding kits.
Performance Socks That Work as Hard as Your Team
orange socks with grip
For industries and teams that need socks built for movement, durability, and comfort, performance styles are a wise choice. These sock types support active use while helping your brand stay visible with every step.
Sports Socks
Printed sports socks support movement and regular activity. With reinforced heels, arch support, and moisture-wicking fabric, they provide stability during high-activity periods. Brands often use them for team uniforms, sports clubs, or fitness programs. They’re practical, long-lasting, and build a strong visual presence on the field or in the gym.
Running Socks
Lightweight and designed for comfort, running socks reduce blisters and slipping. They’re popular for company fun runs or wellness events. Most brands keep the logo small and place it near the cuff or top to maintain a clean, modern look.
Compression Socks
Compression socks improve circulation and reduce fatigue. These are perfect for individuals who spend long hours on their feet, such as healthcare workers or warehouse teams. You can add a small, well-placed logo to include branding without affecting function.
Yoga Grip Socks
These socks come with a non-slip sole, which makes them ideal for studios or wellness spaces.. Many yoga and pilates businesses in Australia offer customised grip socks as part of their class packages. They add safety and professionalism while promoting the brand.
Custom Sock Styles for Special Needs and Cold Weather
Some brands need socks that serve a specific function—whether it’s warmth, health, or uniqueness. The following styles meet those special needs while still giving your brand a strong presence.
Thermal Socks
Thick and warm, thermal socks are best for outdoor work or cooler regions. They’re a practical choice for industries like construction, agriculture, or logistics. Branding can be bold without losing comfort or durability.
No-Show Socks
These socks sit low and stay hidden inside shoes, but they still offer great branding space. They’re well-suited for fashion-focused brands or compact gifting. A discreet logo on the top makes an impact when the shoe comes off.
Toe Socks
These socks separate each toe to improve comfort. While not mainstream, they’re used in specific fitness spaces or health-related programs. For niche audiences, they offer something memorable and different.
Diabetic Socks
Diabetic socks support circulation and provide everyday comfort. Many wellness clinics and health organisations use them to offer valuable branded items that show care and thoughtfulness.
Design Customised Socks People Will Wear
At Cubic Promote, we help Australian businesses create socks that feel good, look professional, and reflect your brand identity. Whether you’re launching a campaign, outfitting your team, or building your merchandise line, we’ll help you design socks that people want to wear.
From concept to delivery, we make it easy. Let’s create something your audience will remember—every step of the way.
