Promotional Merchandise to Brave the Australian Wet Season

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As Australia's wet season approaches, it can be difficult to know how best to keep customers safe and dry while also reminding them of your brand. But with promotional merchandise, you can ensure that your customers remain prepared while spreading awareness of your company at the same time! In this article, we'll discuss some great products that are perfect for braving Australia's wet season—and we'll cover who should be receiving them too.

Waterproof Jackets

When it comes to staying dry on rainy days, waterproof jackets are an absolute must. Not only do they provide warmth and protection from the rain during outdoor events or promotions, but they can also feature plenty of space for displaying your logo or slogan. When searching for waterproof jackets, make sure that they meet certain standards such as being wind-resistant and breathable. These can be handed out to new customers or offered as a prize in competitions.


Umbrellas come in many shapes and sizes—making them great promotional items for all kinds of occasions. From small pocket umbrellas to large golf umbrellas, there's something appropriate for every situation. And depending on how much you want to invest, you could even opt for special umbrellas with built-in LED lamps or solar mobile chargers! These make great gifts for existing clients or giveaways at events held outdoors during the wet season that involve family members.

Water-Resistant Backpacks

Backpacks are essential during Australia's wet season—not only are they useful for storing supplies such as umbrellas but a good water-resistant backpack will keep all contents nice and dry no matter how bad the weather gets. Look out for features like anti-theft technology and adjustable back straps when selecting backpacks suited to promotional campaigns this season; these kind of bags make great rewards for staff members achieving goals before the wet season begins or gifts sent directly to loyal customers’ homes ahead of time.

Waterproof Phone Cases

For those who don't want their phone getting wet in sudden downpours, investing in waterproof phone cases is a must. They come in a range of styles and colours—so you can easily match them with any fashion trend while still making sure that your logo stands out! Give away these phone cases as prizes in online competitions or send them directly to existing customers who may need extra protection during rainy times ahead.

Drinkware with Lids

Drinkware is an evergreen promotional item—so why not give yours an extra edge by investing in drinkware with lids? This means drinks will stay sealed tightly during outdoor events or even simple commutes when drinks may get accidentally spilled over by passing raindrops; these would be ideal gifts for employees attending outdoor meetings or conferences held during the wet season anywhere around Australia!

Branded Rain Ponchos

Promotional ponchos are incredibly useful when caught out unexpectedly in storms! Customise these ponchos with your brand's logo and colour scheme so they effectively advertise your company while providing comfortable protection from the elements at the same time; these are excellent items to offer at schools, sporting events and other places where people gather outdoors frequently throughout winter months in Australia’s more temperate climates such as Sydney or Perth.

Moisture-Wicking Clothing

Finally, moisture-wicking clothes made from advanced fabrics designed specifically for this purpose help draw liquids away from our bodies quickly so we stay dry even while walking through heavy rainfall conditions outdoors; give away these garments as rewards at sporting clubs frequented by your target audience often throughout late autumns/early springs or potentially hand out branded versions at beach resorts throughout summertime too!


As we've seen, promotional merchandise is a great way to ensure customers remain safe and dry throughout the wet season, while also promoting your company. Whether it's waterproof jackets, umbrellas, backpacks, phone cases, drinkware with lids or branded rain ponchos—or even moisture-wicking clothing for those who don't mind getting a little wet—there's something for everyone. Sure, these items may just provide protection from the elements at first glance. But look closer, and you'll see that they can be used as marketing tools and symbols of community to keep your brand spirit alive throughout this unpredictable weather. So go on—put your best rainy day foot forward and show how far your dedication to good customer service can go!

Promotional Merchandise to Brave the Australian Wet Season

Author Profile: Wendy

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.

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