Home » Promotional Product Articles: Trends, Tips & Top Picks Australia » Best Materials for Custom-Branded Stubby Holders

Best Materials for Custom-Branded Stubby Holders

Last Updated: 18 July 2025

If you plan to order custom-branded stubby holders, the material you choose matters more than you might think. Stubby holders are a staple in Australian brand marketing, whether handed out at events, included in staff welcome packs or gifts to clients. The right material doesn’t just keep drinks cool — it reflects your brand’s values and quality.

These branded items are more than giveaways. They’re used at BBQs, picnics, worksites, and weekend events. If your stubby holders look good, feel great, and work well, people will keep them — and keep seeing your logo.

Why Material Choice Can Make or Break Your Branding

Every material says something different. Some give off a premium, high-end impression, while others are better suited for mass giveaways or casual events. If the stubby holder feels cheap or flimsy, it could send the wrong message about your business.

On the other hand, the right material creates real value. It shows attention to detail, aligns with your brand personality, and improves the long-term chances of using your product. That means better visibility and stronger recall.

Let’s look at the most popular materials and what they each bring.

A Quick Guide to Stubby Holder Material Options

Here are the most commonly used materials for custom-branded stubby holders, along with what makes each one a strong choice depending on your needs:

• Neoprene is the most popular choice for custom-branded stubby holders. It’s flexible, insulates well, and performs in wet or outdoor settings. It fits most bottles and cans snugly, making it ideal for functional, modern branding.
• Polyester Fabric is a cost-effective option perfect for large-scale campaigns. It produces sharp, colourful prints and is excellent for broad brand exposure. However, compared to neoprene, polyester is less effective at insulation.
• Cotton Canvas is recognised for its eco-friendly, natural texture. Heavier and more durable than synthetics, it gives a handcrafted look. It may require extra care when cleaning but stands out visually.

Stubby holders with these materials often complement branded items like customised bar mats, especially for bars, breweries, or corporate events that want to tie everything together.

• PU Leather: Offers a polished, upmarket finish. Easy to clean and suited for high-end branding, although it works best with embossing or minimal design printing.
• Stainless Steel: A premium option known for insulation, durability, and sleek aesthetics. It pairs well with engraved branding. It is heavier and higher in cost, making it best for VIP or executive gifting.

How to Choose the Right Fit for Your Brand’s Style

To help narrow your options, consider how the stubby holders will be used, what your brand represents, and how much you plan to spend. Here’s how each of these factors can guide your decision:

• Usage environment: If the stubby holders are used at the beach, BBQs, or trade shows, use practical materials like neoprene or polyester. For executive gifts or premium events, stainless steel or PU leather delivers a polished impression.
• Brand message: Choose cotton canvas if your brand promotes sustainability. The polyester fabric helps your logo and colours stand out for bold and vibrant presentations.
• Additional branded items: Adding items like personalised drink coasters can help you create a cohesive and professional-looking merchandise pack.
• Budget: Polyester and neoprene are ideal for large-volume campaigns. PU leather and stainless steel are better suited for smaller, high-impact distributions.

What You Might Be Wondering About Stubby Holders

Do you still have questions about materials and branding? Here are some of the most common things businesses ask before choosing the right stubby holder:

Can all stubby holders handle both hot and cold drinks?

Not all materials are designed for both. Neoprene and polyester are suitable for cold drinks. Stainless steel stands out for temperature control and can handle hot beverages, too.

Can I customise all materials with my logo?

Yes, but the method varies. Fabric-based holders allow full-colour printing, while PU leather and stainless steel suit simpler branding, like embossing or engraving.

Are there environmentally friendly options?

Cotton canvas is reusable, natural, and biodegradable. Recycled neoprene is also available from some suppliers.

Which material is best for outdoor use?

Neoprene and polyester are water-resistant and easy to clean, perfect for outdoor events, camping trips, or festivals.

What pairs well with premium holders?

If you’re creating a gift pack, pair them with branded ice buckets to elevate the unboxing experience and add value to your merchandise.

Let Cubic Promote Help You Choose the Right Stubby Holder

Your choice of material speaks volumes about your brand. Whether you’re planning bulk giveaways or high-end corporate gifts, the right custom-branded stubby holders help your message stick. Cubic Promote offers a wide range of materials and expert customisation to make your brand stand out. We create merchandise your audience will use and remember easily.

About the Author