Yes, promotional umbrellas are worth the investment. Imagine this: It's a beautiful sunny day at the beach, and you're walking along the shore when out of nowhere, dark clouds start rolling in. Within minutes, it starts raining cats and dogs! You try to duck for cover under any available shelter, but everyone around you is doing the same thing. Suddenly, an umbrella with a bright logo catches your eye - it belongs to someone who attended a recent event where they received this fabulous item as a gift. Not only did that person stay dry during the downpour, but their umbrella also caught your attention for an extended period.
1. Promotional umbrellas are worth the investment. 2. They provide practical solutions for recipients. 3. Custom designs create lasting impressions.
Benefits of Promotional Umbrellas
Promotional umbrellas offer several benefits to businesses looking for effective marketing strategies:
Maximum visibility: Each panel on an umbrella is like its own billboard promoting your brand or message; people can't help but notice them!
Practicality: Everyone needs an umbrella at some point and often forgets to bring one; promotional umbrellas provide a practical solution while keeping your brand top-of-mind.
Styles & Colours: With various styles and colors available, from golf umbrellas to compact foldable ones that fit in bags or pockets; you can select options that match both your brand personality and target audience preferences.
ROI (Return on Investment): Research has shown promotional products deliver impressive results in terms of customer acquisition and engagement.
Custom Umbrellas Unique Uses
There are creative ways beyond traditional events to distribute your custom-branded brollies or sunshades:
Giveaways with other low-cost items (e.g., pens, notebooks, or tote bags).
Welcome packages at hotels for visitors to take home as souvenirs.
Contests on social media with umbrellas as a reward.
Wahroonga Public School Success Story
Let me paint a picture to show you just how potent promotional umbrellas can be as marketing resources. So, a few years back, I teamed up with Wahroonga Public School (a school close to me). They were getting ready for this big outdoor shebang where the folks would come and take in student performances and have themselves some fun.
The only problem was – it was forecasted to rain heavily all day!
Cubic Promote came to the rescue by putting together a hundred custom branded golf-sized umbrellas for Wahroonga Public School. With their school crest printed on each panel and their website or Facebook page URL featured prominently. It was clear who came up with this creative solution!
Rather than call off the event entirely when the rain hit halfway through, our custom printed Wahroonga Public School promotional umbrellas were able to step up and save the day! Suddenly, every parent who was previously seeking shelter under any old umbrella became a proud owner of one with our beloved school crest. Families were delighted that their heads and clothes remained dry, while the kids continued to have a blast. It was just another reminder that life goes on - especially when you've got a good promo brolly keeping you covered!
After the event, we got plenty of bloody good feedback from parents who were stoked to be rescued by 'the school's branded brollies'. It was awesome because most had never even heard of Wahroonga Public School before!
The moral of the story is this: don't let a bit of rain dampen your special event. Make sure you're ready with some ripper promo umbrellas – not only will they showcase your brand, but they'll also come to the rescue when Mother Nature decides to throw a curveball!
Promotional umbrellas can be an incredibly effective way to promote your business. Offering maximum visibility while also being very practical means these branded items will become a daily reminder of what your company has to offer. By choosing the right design and style, they can also be fun and unique marketing tools that leave a lasting impression. Next time it starts pouring rain unexpectedly - remember the humble branded umbrella!
Author Profile: Jasmine Liu
Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at firstname.lastname@example.org