Have you ever wandered around the streets of Australia and noticed everyone carrying an umbrella, regardless of the sunny weather? That's because Aussies understand that our weather can be unpredictable. It can change from bright sunshine to pouring rain within minutes. That's where promotional umbrellas come in handy. They not only shield us from sudden downpours but also double as a stylish accessory for any outfit.
In this article, we're going to dive headfirst into why using custom umbrellas as part of your company's brand advertising is effective, affordable and fun! So grab yourself a cuppa and let's get started!
1. Umbrellas are practical and stylish giveaways. 2. Customised parasols provide effective and affordable brand advertising. 3. Branded brollies generate free advertising by those who use them.
Promotional Umbrellas: The Why
Why bother investing in promotional umbrellas when there are so many other forms of advertising out there? Allow me to give you some facts on why promotional umbrellas should be on your marketing checklist:
According to a study by the British Promotional Merchandise Association (BPMA), 87% of recipients will keep useful promo items like umbrellas
When giving away freebies at events or trade shows, customised brollies generate more booth traffic compared to other giveaways such as pens or tote bags.
Every time someone uses their branded umbrella in public areas, they create free advertising for your brand.
Cost-Effective Long-Term Marketing
Investing in high-quality printed golf-style brollies or parasols means that your message will remain visible wherever these items go — be it busy city streets during rush hour traffic jams or local media coverage of a sporting event. And the best part? They are an affordable advertising strategy compared to other forms of marketing promotions.
Warwick Tigers Netball Club: A Success Story
Let me tell ya about the time Cubic Promote hooked up the Warwick Tigers Netball Club with custom printed brollies. The club had been struggling to find sponsors and wasn't getting much attention from their local community - until Cubic Promote came along.
By offering practical giveaways such as branded umbrellas that fans could use during rainy matches, they generated interest within the community. Fans went bonkers over the freebies and took notice of their branding, resulting in loads of potential new players and sponsor interests! That shows how useful promotional umbrellas tailored towards your customers' needs can add immense value to brands!
To sum it all up, investing in promo brollies might seem like a basic giveaway item handed out at events or trade shows. But let me tell you that this simple choice can jack up your brand presence and marketing campaigns for a long time! Custom-printed umbrellas showcasing your brand's logo or designs in vibrant colours ensure you'll be grabbing eyeballs like never before while also protecting Aussies from unpredictable weather elements when enjoying outdoor music festivals or sports games (which we love!), keeping them happy campers.
So next time you're wondering what kind of promotional item to include in your marketing strategy, think 'bout the good old Aussie umbrella - practical, stylish, and effective!
Author Profile: Wendy Li
Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via firstname.lastname@example.org