The Oscar awards are the pinnacle gifting swag bag in my industry (FYI: Swag, is what Americans call show bags. I prefer the Aussie term of show bags.) I love going through the what-is-in-it list every year because they have some incredible promotional items.

No Less Than 10 Gift Locations

What is incredible to me, is quite ordinary in America. This year there is no less than 10 locations that offer free gifting. Just turn up to those locations and free stuff. Pretty good right? All this free stuff occurs in the weeks and days leading up to the actual Hollywood award night.

Well, it is not quite that easy. The free stuff is only given out to people who have an invite. So I imagine there is a list floating around for event organisers filled with A, B, and C class celebrities.

Why Give out Free Stuff

Giving away free stuff or promotional giveaways can be a great way to generate interest in your business or product. Not only will it help you to build relationships with existing customers and potential prospects, but it can also be a great way to generate brand awareness and loyalty. People are more likely to remember your brand if they have received something in return for their time or loyalty.

Additionally, promotional giveaways can be a great way to reward loyal customers and incentivize new customers to join your network. Ultimately, giving away free stuff or promotional giveaways can be a great way to improve customer engagement, brand recognition, and loyalty.

It is all about advertising and brand recognition. Having a product seen being used by a celebrity will help that product sell more units. Having a promotional item custom branded with a logo will boost brand awareness for that logo. It is all quite simple really.

Social Media Accelerator

Giving free things to celebrities and influences imply that in return they are to take photographs. Lots and lots of photos and post them on social media. It is with social media that brands can accelerate their marketing exposure.

What is on Offer in the Oscars 2019 show bag?

The 2019 Oscar awards show bag featured many products. Some of the most amusing though are these:
- Liquor
- Tee shirts (from several different brands)
- Dinners
- Chocolates
- Holidays
- Personalised stubby coolers (with a bottle of Jarritos soft drink in it)
- Mister Poop Emoji Plunger?
- Promotional metal pens by Peta with a built-in camera (to film and whistle blow on animals being abused)... I am not kidding!