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Aiza Cruz

Aiza Cruz is the Head of Product & Marketing at Cubic Promote, with over seven years of experience in Australia's branded merchandise and apparel industry. Aiza's expertise in project management enables her to effectively manage bulk orders, ensuring they arrive on time and securely. She also writes industry articles and blogs for Cubic Promote, sharing her insights on product trends and best marketing practices. Aiza’s deep understanding of the industry, combined with her ability to oversee complex and rush orders, has made her a trusted authority in optimising branded merchandise for businesses.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

17 July 2018

Who Invented Custom Stress Balls?

Stress balls are the kind of promotional products you see at all manner of events. Product launches? People give out stress balls. Corporate get-togethers? There's always a stress toy or ten. However, if I were to ask you who invented the modern stress ball, you might be hard-pressed to name them. That's why we've decided to investigate the interesting history…
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12 July 2018

Buy Simple, Minimalist Custom Products

The 12th of July is National Simplicity Day, an event created to honour the life of transcendentalist philosopher, Henry David Thoreau. While the original spirit of the day was focused on people developing as self-reliant individuals, more recently it has come to focus on the idea of "simplifying" our everyday lives, products, and thoughts. Today we're checking out truly simple promotional…
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10 July 2018

10 Fun Personalised Chocolate Facts

Chocolate is one of those sweet treats that are so prevalent in our everyday lives it's almost a staple. However, we've realised that there's a lot of lesser-known facts about promotional chocolates that perhaps you might not be aware of, so we've put together a fun little list on factoids that will make you a bonafide chocolate expert! Interesting Facts…
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22 June 2018

Who Invented the Promotional Slinky?

The original spring toy, the Slinky, has been around since the 1940's. Whether you were a kid 50 years ago or a kid five years ago, there's no doubt you've played with a Slinky at some point in time. Admittedly, slinky is one of my childhood toys, and it's looks like the image below. But have you ever wondered who…
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19 June 2018

How to Survive Without Plastic Shopping Bags

By July 1st every Australian state except NSW will have a plastic bag ban in place, to ensure shoppers are no longer supplied with flimsy, single-use plastic bags that can cause terrible damage to the environment. Here in NSW even without a proper ban, all big supermarket chains (including Coles, Woolworths, and Aldi) will no longer be supplying disposable bags…
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13 June 2018

How to Be Smart About Recycling

Most of us have good intentions when it comes to the disposable of our own waste. After all, we fill up our council bins every week, and we try to steer clear of disposable cups, what more could the environment ask for? It turns out that recycling in Australia is a little more complex than this and there are some…
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27 March 2014

Colours Influence Brand Perception

Colours influence the way people perceive products. In some instances a mere colour on a packaging can automatically associate flavours to a bag of chips. Obvious ones include: - Blue for Salt - Green for Chicken - Purple for Salt & Vinegar - Yellow for Cheese There are literally millions of dollars spent in analyzing what colours work best in…
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26 March 2014

Promotional Advertising With Physical Products

It is no secret that reaching the audience that you would like with your advertising is getting harder and harder. The amount of innovation, effort and the sheer amount of saturation in advertising for a product or service has been increasing and it has gone to a point where if your advertising is not smart, witty or emotive then your…
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24 March 2014

Corporate Branding Logos Fun Facts

For those who work in design, marketing or for people like us we know how powerful logos can be when it comes to marketing a product or service. A lot of powerful emotions and imagery can be conveyed with the right colours, the right shapes and the right proportions when it comes to logo designs. We thought we visit a…
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