Ever notice how some publications just seem more reputable than others? It turns out there's a font for that. Well, a typeface anyway. Serif and Sans Serif are the classifications we designate to fonts that have little flourishes or decorative elements at their base and those without (Serif and Sans Serif respectively). But which typeface is the best to use for promotional purposes? You might be surprised.

1. Font choice impacts brand recognition.
2. Serif fonts are trustworthy and traditional.
3. Sans-serif fonts feel modern and innovative.


Branding With Serif and Sans Serif

Fonts for Trustworthy Promotional Merchandise

Generally speaking the fonts, we see in our favourite printed books and quality magazine publications are Serif -- things like Times New Roman, Courier, and New Century Schoolbook. Whereas Sans Serif fonts like Arial, Helvetica, and Geneva are more common in fast media (be it tabloid magazines or easy-to-digest Internet news sites). Serif is particularly well suited to print, which is why these fonts have become synonymous with respected news outlets like The New Yorker. But as we've moved into a more digital sphere, Sans Serif fonts have become more common due to their ease of readability on small screens.

new yorker font

So which should I be using, Serif or Sans Serif? It comes down to your business and the message you want to convey. For example, fonts like Times New Roman are frequently used on promotional calico bags because they read clearly and look somewhat luxurious. This is a great tip for ensuring your designs look like a million bucks when they might not necessarily cost as much. As noted above, Serif fonts have an established reputation thanks to their use in scholarly and luxury contexts. Hence why using the official "New Yorker Type" font makes almost any headline look genuine -- when sometimes the content is not!

everything better in  serif

However, Sans Serif types like Arial shouldn't be dismissed entirely -- these fonts help portray a modern look for cutting-edge designs, and Sans Serif text shrinks better to provide more clarity for smaller text than the standard Serif fonts. When it comes down to it though, if you're looking for a shortcut to respectable decoration with an air of trustworthiness we say go with a nice clear Serif font for your next marketing campaign.

Importance of Font Choice

Choosing the right font is crucial when it comes to making a great impression with your promotional items. Here are some key points:

  • Font choice can influence brand recognition. Your chosen font should align with your business's image and messaging.
  • The wrong font can convey a message unintentionally. For example, using Comic Sans on corporate event flyers may give off an unserious or unprofessional vibe.
  • Different fonts evoke different emotions - serif fonts tend to feel traditional while sans-serif fonts appear modern.

Best Practices for Font Use

Now that you know why choosing the right font is important let's go over how you can make sure you're doing it correctly:

  • Stick with 2 or 3 complementary fonts at maximum per project (one for headlines & another readable one for body text).
  • Balance contrast between sizes: small and large text need clear differences; clutter-free design is king
  • Choose high-quality images & match texts you want them used with - every branding piece needs consistency!


In today's digital age, selecting the right font can be critical for any branding or promotional campaign. Serif and Sans Serif fonts each have their own unique features and applications depending on the context they are used in. A clear Serif font might convey luxury, tradition, and trustworthiness while a modern Sans Serif typeface may appear innovative and cutting-edge. When choosing a font for your design project, it is important to consider brand recognition, messaging alignment, emotional impact as well as contrast balance between sizes. Above all else, every branding piece needs consistency with high-quality images and carefully chosen complementary fonts to ensure that your message comes across loud and clear!

Details first spotted here:http://jezebel.com/even-the-dumbest-us-weekly-headlines-look-great-in-new-1798391244