Custom Cups and Bags for a Coffee Shop
Last Updated: 28 July 2026
Key Points
- Match merchandise colours to your brand palette to create a consistent, recognisable look.
- Clean, minimalist designs help logos stand out and feel more modern.
- Our experts suggest aligning product style (e.g. mugs, bags) with your store’s vibe to reinforce brand identity.
It’s not just big corporates that benefit from corporate branding. Even small local businesses benefit from custom merchandise that reflects the values, feel, and ambience of their store. Check out this beautiful effort for mugs and bags by this coffee shop located all the way in Mexico City.
Match Merchandise to Corporate Colours
The easiest way to embark on the branding journey for your organization is to start from the basics. Begin in colour. Have the colour of your merchandise, or the colour of the branding, match your designated organization colours. No matter if it’s bags, compendiums, notebooks, flash drives, or anything else, start with colour, and you cannot go wrong.
How To Design Cups and Bags
Promotional products offer businesses and organisations a great opportunity to showcase their logo and brand in an engaging way. Designing merch with a look that reflects the company‘s goals and objectives is an essential part of ensuring success for any marketing campaigns. By working closely with experienced product designers, companies can create promotional items that are both visually appealing and make a positive impression on potential clients, donors, or customers.
When designing custom promotional products, consider these tips:
- Start by sourcing professional graphic designers who have experience creating tailored artwork. Working closely with them will allow you to create the perfect graphics that fit your brand identity while also resonating with your target audience(s).
- All colors should be chosen carefully; they must look great when printed onto various surfaces as well as appear consistent across all platforms (digital/social media/print magazines, etc.).
- Pay attention to composition: optically sophisticated images often evolve into successful designs because they write subliminal messages through elements such as fonts and pictures.
- Use special techniques like 3D design to create exclusive visuals that can help people remember your branding more easily!
Minimalist looks are still in. Use this to your benefit when it comes to company branding. Clean backgrounds help your logo or branding pop out. It draws attention to your logo or the graphic element that you want to promote the most. If you are good at designing, though, definitely go into a bit more complexity when it comes to patterns, shadings, and graphics.
Our Experience Supplying Them to Cafes
Our account managers have supplied cups and bags to brands across Australia. What we’ve noticed (especially for coffee cups) is that most of our clients are cafes, which makes sense, because it aligns with what they do. I think mugs and coffee cups are great merch for coffee shops.
Ariane Milarpez, one of our account managers, also thinks that bundling the mugs with good-quality tote bags makes a merch bundle. This could work if you give them out to customers after x10 straight purchases in a month. You can also hand these out to customers who reach an amount in their orders.
In fact, we supplied reusable coffee cups for Angie’s Cafe, which helped increase their repeat visits by 9%. You may read the full case study on Angie’s Cafe.
Example from a Coffee Shop
This is an excellent example of a coffee shop. They have created their own set of:
Both these types of merchandise accurately reflect the ambience and theme of the shop. Check out the visuals; they look fantastic.
Want help creating a set of branding that accurately reflects who you are? Or your business ambience and vibe? Give us a call; we can help you out.
