It’s not just big corporates that benefit from corporate branding. Even small local businesses benefit from custom merchandise that reflects the values, feel and ambience of their store. Check out this beautiful effort for mugs and bags by this coffee shop located all the way in Mexico City.
Match Merchandise to Corporate Colours
The easiest way to embark on the branding journey for your organization is to start from the basics. Begin in colour. Have the colour of your merchandise, or the colour of the branding match your designated organization colours. No matter, if its bags, compendiums, notebooks, flash drives or anything else, start with colour and you cannot go wrong.
Design The Look and Graphic
Promotional products offer businesses and organizations a great opportunity to showcase their logo and brand in an engaging way. Designing customized promotional products with a look that reflects the company‘s goals and objectives is an essential part of ensuring success for any marketing campaigns. By working closely with experienced product designers, companies can create promotional items that are both visually appealing and make a positive impression on potential clients, donors or customers.
When designing custom promotional products, start by sourcing professional graphic designers who have experience creating tailored artwork. Working closely with them will allow you to create the perfect graphics that fit your brand identity while also resonating with your target audience(s). All colors should be chosen carefully; they must look great when printed onto various surfaces as well as appearing consistent across all platforms (digital/social media/print magazines etc.).
Furthermore, pay attention to composition: optically sophisticated images often evolve into successful designs because they write subliminal messages through elements such as fonts and pictures. Finally, use special techniques like 3D design to create exclusive visuals that can help people remember your branding more easily!
Minimalist looks are still in. Use this to your benefit when it comes to company branding. Clean backgrounds help your logo or branding pop out. It draws attention to your logo or the graphic element that you want to promote the most.
If you are good at designing though, definitely go into a bit more complexity when it comes to patterns, shadings and graphics.
Example from a Coffee Shop
This is an excellent example of a coffee shop. They have created their own set of:
Both these types of merchandise accurately reflect the ambience and theme of the shop. Check out the visuals; they look fantastic.
Want help creating a set of branding that accurately reflects who you are? Or your business ambience and vibe? Give us a call; we can help you out.
About the Author
Ariadna Dagaraga
Ariadna Dagaraga is a Product & Marketing Expert at Cubic Promote, with over 1 year of experience in managing branded merchandise orders. With a strong background in project management, he brings meticulous attention to detail and a thorough understanding of aligning promotional products with business branding and marketing strategies. Ariadna ensures every order meets the highest standards of quality and brand consistency, optimising the impact of promotional campaigns. He contributes to industry articles, offering actionable insights on how businesses can enhance their promotional product strategies. His hands-on experience and industry knowledge have established him as a trusted voice in the promotional products sector.
