How Your Sports Club Can Raise Money Without Running a Raffle
Raffles are simple to set up, but they are not always the most effective way to raise funds. We’ve worked with local sports clubs across Australia, and we’ve seen that there are more practical ways to raise money. In this article, we share the practical ways for Australian sports clubs to raise money without running another raffle or lucky draw. These ideas work for junior clubs, local football teams, netball and cricket clubs, surf clubs, school sports programs, and community groups looking for a steady income. We’ll explore sponsorship packs, supporter products, match-day fundraising, membership upgrades, local business partnerships, and custom club items that help supporters feel connected.
What can a sports club do instead of running a raffle?
Sports clubs can raise money by selling merchandise that people genuinely want. While a raffle asks supporters to buy a chance, a better fundraiser gives them something useful, memorable, or tied to the club.
| Fundraising Idea | Best For | Why It Works |
| Club supporter packs | Junior clubs and family-based teams | Gives families something useful and visible |
| Sponsor the round packages | Local business supporters | Offers recognition without requiring a major sponsorship |
| Drink bottle sales | Training sessions, match days, and tournaments | Practical for players, coaches, parents, and supporters |
| Match-day food or coffee partnership | Weekend sports clubs | Creates income from existing foot traffic |
| Limited-edition club apparel | Clubs with strong identity and loyal supporters | Builds pride and urgency through limited availability |
| Skills clinic or holiday camp | Clubs with experienced coaches | Turns existing coaching knowledge into a paid fundraising activity |
| Business supporter wall | Clubhouses, websites, and social media pages | Gives local sponsors affordable exposure |
Swami Rossat, one of our account managers, suggests you consider what the sports club is about before deciding on the item. For example, a junior soccer club with many families will have different options than a senior cricket club with strong local sponsors.
How can sponsor packs generate more revenue?
Most local businesses are willing to support clubs, but many do not know what they will receive in return. A clear sponsor pack helps them decide. Rather than just asking, “Would you like to sponsor us?”, offer three clear options.
| Sponsorship Level | Example Price Range | What the Sponsor Receives |
| Bronze supporter | Low entry amount | Social media thank-you, website listing, and clubroom poster mention |
| Silver round sponsor | Mid-tier amount | Match-day mention, banner placement, and small branded giveaway opportunity |
| Gold community partner | Higher amount | Apparel logo placement, event signage, and presentation-night recognition |
When deciding on what to include in your sponsor pack, we suggest you include these details:
- Club name and number of members.
- Age groups or teams supported.
- Match-day attendance estimate.
- Social media reach is available.
- Specific recognition inclusions.
- Payment deadline.
- Contact person.
Ariane Milarpez, one of our account managers, loves to recommend products for purposes like these. It’s because it allows her to get creative and choose an item that suits different groups, including community events and government orders.
What products can raise funds?
When choosing what merch to sell your supporters or hand out to sponsors, make sure to pick items they can use during game days or memorabilia they can keep.
| Caps | Outdoor sports and summer competitions | Easy supporter item with broad appeal |
| Drink bottles | Players, coaches, and parents | Practical for training and match days |
| Hoodies or polo shirts | Senior teams and family supporters | Higher perceived value and stronger club identity |
| Tote bags | Tournament days and junior sport families | Useful for carrying gear, snacks, and club materials |
| Umbrellas | Winter sport spectators | Practical for sidelines and rainy match days |
| Sports towels | Swimming, surf, gym, and summer clubs | Strong connection to sport and active use |
| Keyrings | Kids and low-cost supporters | Easy add-on purchase at registration or match day |
How can match-day fundraising work better?
Match-day fundraising is effective because people are already there, engaged, and ready to support the club. Instead of treating match day as just a big collection, it is better to offer several small ways for people to contribute. Useful ideas include:
- Coffee van profit-share with the club.
- BBQ meal deal tied to a team fundraiser.
- “Sponsor a player’s socks” board.
- Gold coin entry for finals or special rounds.
- Club-branded sunscreen station for summer sports.
- Half-time skills challenge with paid entry.
- Merchandise table near the canteen.
- QR code donation signs around the ground.
| Match-Day Touchpoint | Fundraising Method | Why It Works |
| Canteen | Meal bundles | Easy purchase for families already attending |
| Entrance | QR donation sign | Captures supporters who do not carry cash |
| Clubroom | Sponsor wall | Encourages business support and public recognition |
| Sideline | Umbrella or cap sales | Solves weather-related needs during the game |
| Half-time | Paid skills challenge | Adds entertainment while raising money |
| Presentation area | Supporter pack display | Links fundraising to club pride and recognition |
How can clubs raise money from existing members?
Your current members are the easiest group to reach, but clubs should avoid asking them for money unless they are offering something valuable in return. Try membership add-ons:
| Membership Add-On | What It Includes | Why Members May Buy |
| Supporter upgrade | Cap, sticker, and drink bottle | Gives members simple ways to show club pride |
| Family pack | Tote bag, bottles, sunscreen, and fixture magnet | Helps families prepare for regular match days |
| Presentation night bundle | Ticket, meal, and small keepsake | Combines event attendance with recognition |
| Training essentials pack | Towel, bottle, and boot bag | Gives players practical items they can use every week |
| Volunteer thank-you pack | Cap, badge, and coffee voucher | Recognises unpaid effort and encourages continued support |
Mary Aguirre Cruz’s experience as an account manager is helpful here because she recommends products that fit the club’s branding, budget, and purpose. Clubs should do the same. A thank-you gift for volunteers should be different from a supporter item. A player pack should be practical, and a sponsor gift should look more polished.
What mistakes should sports clubs avoid?
Fundraising can hurt goodwill if supporters feel they are being asked too often or not given enough information. Avoid these mistakes:
- Running too many small fundraisers with no clear goal.
- Asking sponsors for money without explaining the benefit.
- Ordering products without checking the likely demand.
- Choosing items that do not suit the sport or season.
- Forgetting volunteers who manage the fundraiser.
- Announcing a fundraiser without a payment method.
- Waiting too long to thank supporters and sponsors.
What we advise
A sports club does not need to run another raffle to raise money. Instead, focus on clear offers for supporters, useful club products, simple sponsor packages, and match-day fundraising that fits your community. Start by choosing one audience, one financial goal, and one deadline. Then pick the fundraising idea that gives supporters something they want to support.
Get in touch with our team to explore merch ideas for your sports club, or request a free quote for your chosen item!
