The easiest way to achieve a desired perception by your customer is to create custom products in conjunction with them. In other words, aligning your brand with the cool kid in town. The coolness of that kid will rub off on your brand and you will get a very positive brand image.

The hard part of course is convincing the brand leader in your desired category to agree to work with you. If they do though, the results can be quite spectacular. Take for example Lego, Ferrari & Shell teamed up and created these amazing unique toys that are only available through petrol stations in Singapore & Hong Kong.

Shell Lego & Ferrari Team Up & Created a Spectacular Marketing Collectible Item

Working together, Lego, Ferrari and petrol giant Shell decided to launch these desirable little promotional toys. It features the following iconic cars:
- Ferrari F138
- Ferrari 250 GTO
- Ferrari F12 Berlinetta
- Ferrari 512s
- Shell Station | Victory Podium | Shell Tanker

The benefit of these amazing little toys for each 3 of the brands are easy to see. Ferrari gets to align itself with a serious brand in Shell and at the same time appeal to the next generation of potential customers in children. Lego on the other hand gets instant credibility and authenticity from one of the most desirable car brands around. Shell meanwhile aligns itself with high end racing cars and still appeal to children who will be their future customers.

Above all else though, these toys are amazing and I definitely want one!

Images first seen on website: http://coolmaterial.com/home/the-lego-x-ferrari-collection-may-be-the-coolest-thing-made-of-bricks/