Playing cards are an ancient form of entertainment with roots as far back as the Tang dynasty (9th century AD)! What makes playing cards retain their popularity is the fact that they can be used in almost any situation to play a huge number of different games. They're like carrying dozens of games in one simple, pocket-sized box. It doesn't seem surprising then that for a promotional product the US's The Tonight Show Starring Jimmy Fallon have opted for some classic playing cards that their fans can take with them wherever they go.

1. Versatile, reusable promotional item.
2. Customised card games offer unique marketing.
3. Affordable way to engage customers.

Tonight Show Designed Card Decks 

The Tonight Show has been on the air since 1954, making it one of the longest running shows in US history. So when the show wanted some premium merchandise, they teamed up with theory11, a company known for producing some of the best, fine-quality playing cards in the world. The result is an on-brand luxury promotional card deck that also provides hours of lasting entertainment to its keen recipients.

What makes these cards so appealing is their elegant, almost timeless design. There are some great modern elements, but the individually designed card faces could fit easily into 1920's or 1950's aesthetics as well. Printed and elegantly embossed and foil stamped for added effect, these decks feature classic tributes to New York city -- which is where the show films again after many years in California. The typography too is heavily inspired by classic New York typefaces. Overall these are the height of luxury -- or are they?

In truth, the greatest magic trick related to these cards might be the price tag. These custom branded card decks retail for only $9.95 US! This is an incredibly low price (though with our September specials running, our custom card decks are cheaper!) and not the price you might expect for something so refined. So perhaps for your next marketing event you might check out the kinds of exciting customisation that can be performed on the humble card deck. You could wind up with your own luxurious card deck for a fraction of the perceived price.

Card Decks: A Versatile Product

Promotional playing cards can offer diverse benefits to businesses. Here are five ways that they can be used to promote products and services:

• Customisation: Playing cards can be personalised with a business's branding, creating a unique and memorable promotional item.
• Affordability: Compared to other promotional products, playing cards are a relatively inexpensive option. They can be ordered in large quantities, making them ideal for giveaways or events.
• Durability: Playing cards provide a long-lasting and reusable promotional option that can be used over and over again.
• Wide Appeal: Almost everyone knows how to play cards, making them a universally popular promotional item.
• Creative Applications: Using playing cards as a promotional item offers a range of unique marketing opportunities such as creating a custom card game that reinforces brand messaging.

5 Ways to Utilise Promotion Cards

Playing cards are a versatile promotional item that can be used in countless ways. Here are five creative ways to use them:

• Custom Card Games: Unique, custom-designed card games can be created to promote business products and services.
• Tradeshows and Events: Playing cards can be a fun and interactive giveaway item for trade shows, conferences and exhibitions.
• Employee Gifts: Customised playing cards can also be gifted to employees to build team spirit, boost morale, and create a sense of unity.
• Limited Editions: Limited edition playing cards with unique designs can create a sense of exclusivity and encourage customer engagement.
• Charitable Campaigns: Playing cards can be sold for charity campaigns, with a portion of proceeds going to a selected charity.

Final Thoughts

Promotional playing cards offer businesses an effective and affordable way to engage with customers. They can provide long-lasting and reusable promotional products. The customisation options offer endless possibilities, with personalisation making a playing card game a unique and effective marketing tool. As seen by The Tonight Show Starring Jimmy Fallon's collaboration with theory11, luxury promotional playing cards can also be affordable. By investing in promotional playing cards, businesses can explore countless creative possibilities that will engage customers and drive revenue.

Cards first spotted here: http://www.thedieline.com/blog/2017/8/7/jimmy-fallon-playing-cards