This corporate branding effort is one that I like a lot. The project was done for an advertising agency which specializes in communication, branding and creating advertising campaign. The basic colours which immediately attract attention is white and vibrant hues of navy and royal blue. The total result is unmistakeably modern and extremely exciting. The colours simply scream out a company that is both modern and cutting edge. The use of clean and sharp colours are simply awesome.

 

• Brand recognition is boosted when customers and prospects receive promotional products imprinted with a company's logo.
• Promotional products foster customer engagement, leading to improved brand loyalty.
• This marketing strategy is cost-effective compared to other forms of advertising.

 

The Branding Project

The brief for this project was to create a sophisticated and smart appearance. From that perspective I think it is a success. The graphic designer in charge of the logo is Siprass S who is a designer based in Indonesia. Check out the images below:

The brand uses lanyards, pens, pencils, flash memory drives, stamps, rulers, promotional notebooks, badges, clips, business cards and more to really emphasize its visual look.

For good measure, the website and App for tablets also feature the same colour palette and design. In other words if you were go engage this business or merely visually see this company you will have a smooth seamless transition from the off line and on line world with no loss in seeing what its visual corporate identity is about.

For good measure this business even branded its fleet of cars and its interior as well. Absolutely fantastic effort.

 

Branding on Promotional Products

Promotional products have been a staple in marketing strategies for businesses for many years. By imprinting a company's name, logo, and message on items like pens, mugs, and t-shirts, branding on promotional products offers a multitude of benefits. In this article, we will explore the various advantages of using promotional products as a marketing tool.

Increased Brand Recognition

One of the most significant advantages of branding on promotional products is the boost in brand recognition. When customers and prospects receive items adorned with a company's logo, they are more likely to remember the brand. This increased familiarity can lead to greater sales and customer loyalty as individuals develop a stronger connection with the company through repeated exposure to its logo and message.

Enhancing Customer Engagement

Promotional products also serve as a powerful way to engage customers. When individuals receive these items, they are encouraged to interact with the brand, fostering a deeper connection. This heightened engagement can lead to improved brand loyalty as customers feel a stronger affinity for the company.

Cost-Effective Marketing Strategy

Not only is branding on promotional products effective, but it is also a cost-effective marketing strategy. Compared to other forms of advertising, such as television and radio ads, promotional products offer a more affordable option. Additionally, these products have a longer lifespan, ensuring that the company's message is reinforced over an extended period of time. The extended exposure provides a high return on investment, making it an ideal marketing choice for businesses with limited budgets.

Setting Your Brand Apart

Promotional products are a valuable tool for differentiating a company from competitors. When customers and prospects receive branded items, they are more likely to remember the company, setting it apart in their minds. By imprinting promotional products with the company's logo and message, businesses can strengthen their positioning in the market and effectively communicate their unique value proposition.

Branding on promotional products is a highly effective marketing strategy that offers numerous benefits for businesses. It increases brand recognition, enhances customer engagement, and helps to differentiate a company from its competitors. Additionally, this marketing tactic is cost-effective in terms of both initial investment and the extended exposure it provides. By utilizing promotional products and imprinting them with a company's name, logo, and message, businesses can successfully reinforce their brand and foster stronger connections with customers and prospects.

Takeaway

Branding on promotional products is a highly effective marketing strategy that offers numerous benefits for businesses. It increases brand recognition, enhances customer engagement, and helps differentiate a company from its competitors. Additionally, this marketing tactic is cost-effective, making it an ideal choice for businesses with limited budgets.

 

Images first seen on website: http://weandthecolor.com/advertising-agency-corporate-identity-siprass-s/43413