This weekend Americans will be glued to the sporting event of the year, the Super Bowl. As such, this time of year is basically Christmas to companies looking to market their products to middle America. Heluva Good dips decided in 2018 they weren't messing around and came up with a promotional product design specifically for watching the Super Bowl on your couch at home!

• Bum bags, or fanny packs, are pouches worn around the waist or hips, allowing for hands-free carrying of personal items.
• They are made of fabric or leather and typically feature a main compartment with a zipper closure and additional pockets for organization.
• Bum bags have become popular for outdoor activities, travel, festivals, and everyday use due to their convenience and style.

What are Bum Bags?

Bum bags, also known as fanny packs in North America, are small pouches worn around the waist or hips. They are designed to be worn by securing the bag with a strap around the waist, allowing it to rest on the wearer's lower back or hip area. Bum bags are typically made of fabric or leather and have a main compartment with a zipper closure.

They may also have additional pockets or compartments for organizing small items. Bum bags provide a convenient and hands-free way to carry essential items such as keys, wallet, phone, and other small personal belongings. They have gained popularity as a practical and fashionable accessory for outdoor activities, travel, festivals, and everyday use.

Custom Printed Bum Bags to Make Relaxing Easy

While in Australia we're probably more familiar with promotional bags being used by tourists and travelers to keep essentials safe, the "No Fumble Fanny Pack" takes the humble bum bag and turns it into a wrap around tool kit for watching the big game. Instead of having a small zippered compartment for coins, notes, and tickets, these Heluva Good! branded bags have three individual slots for holding a bottle/cup of drink, chips, and dip.

While most of us would probably be satisfied with leaning a couple of inches to get our snacks off the table or bench in front of us, for Super Bowl fans a simple glance towards the table could mean missing an important play. That's where the branded bum bag comes in. Emblazoned with Heluva Good! graphics the wearer can access food and drink without having to look away from the game. However, because these are limited promotional products US football fans who want their own fumble free bum bag have to enter a draw to win one. Let's be honest, who wouldn't want to enjoy the novelty of one of these over-the-top snack holders for an afternoon!

Takeaway

Bum bags, also known as fanny packs, are small pouches worn around the waist or hips, providing a convenient and hands-free way to carry personal belongings. They have gained popularity as practical and fashionable accessories for various activities.

First spotted here: http://www.foodandwine.com/news/super-bowl-fanny-packs