The USPS is going through tough times right now, but the humble US post office is raising its profile and some much-needed cash using promotional products; including a new collaboration with CASETiFY.

1. Collaborations expand reach and boost brand image.
2. Promotional merchandise captivates and promotes.
3. Creative innovation attracts new customers.

Merchandise Brand Collaboration for 2020

CASETiFY is proving to be the lifestyle brand to combine forces with after successful collaborations with Pokemon, Instagram, and HEINZ. Now the United States Postal Service, which is struggling with funding at the moment, has teamed up with the internet's favourite phone case store for a round of limited-edition branded merchandise that manages to make the traditional USPS branding look very cool indeed.

Eye-Catching Promotional USPS Swag

What kind of merchandise is the CASETiFY x USPS collab offering? Some fairly standard goods, but it is the branding that really helps this line stand out.

• Branded phone cases = They're a corker way to give your brand the good oil exposure it needs. With more and more people using their phones every day, having your logo on a snazzy case is sure to get plenty of eyeballs on it.
  
• Logo emblazoned watch bands = Who wouldn't want one? They not only make for top-notch fashion statements but also keep your customers thinking about your brand all day long.
  
• Earbud case wraps with logo = There's nothing worse than tangled earbuds! A nifty wrap will keep them neat and organised while also promoting your business wherever they go.
  
• Promotional sweaters = are bloody bonza too (especially in winter). A stylish sweater with your logo goes down a treat with employees or clients alike - and everyone loves receiving freebies!
  
• Logo decorated phone gripper slides = These things can be lifesavers when trying to grip that slippery mobile phone. Plus, with some clever branding on there, it'll help reinforce your company as being tops in providing practical solutions to customer woes.
• and more!

While it would be easy to dismiss the old school "priority mail" package labels and USPS logo branding as a bit daggy, when combined with the modern cut of CASETiFY products the whole range looks very appealing indeed. We've seen a lot of modern interpretations of older brands (CASETiFY did a great collab with DHL a while back, for example) but the USPS one might just be the reimagining the postal service needs during this difficult time.

The Power of Collaborations

Promotional collaborations have become a powerful marketing tool, allowing brands to leverage each other's strengths and reach a wider audience. The USPS and CASETiFY partnership exemplifies the advantages of such collaborations in the realm of branded merchandise. Here are four key points that demonstrate the power of collaborations:

• Expanded Reach: By joining forces, brands can tap into each other's customer bases, exposing their products to a wider market. The collaboration between USPS and CASETiFY, for example, allows USPS to reach a younger demographic through CASETiFY's established presence among tech-savvy consumers.
• Enhanced Brand Image: Collaborations provide an opportunity for brands to reposition themselves and appeal to a new target audience. Through the CASETiFY collaboration, the USPS is able to shed its traditional image and present a fresh, modern interpretation of its brand, appealing to consumers who might not have considered USPS merchandise before.
• Increased Credibility: When brands collaborate, they bring together their expertise and reputation, creating a sense of credibility and trust among consumers. The USPS, with its longstanding history and nationwide presence, lends credibility to CASETiFY's products, enhancing their desirability and perceived value.
• Creative Innovation: Collaborations often spur creative innovation, pushing brands to think outside the box and come up with unique products that capture consumers' attention. The USPS and CASETiFY collaboration showcases this in their range of merchandise, which puts a modern twist on traditional USPS branding, making it more appealing and fashionable.

Summary

So, there you have it! The USPS and CASETiFY partnership is a great example of the power of promotional collaborations in marketing. By joining forces, brands can reach new audiences, enhance their image, gain credibility, and come up with innovative products. This collaboration has generated a range of cool and practical merchandise, which makes traditional USPS branding look fresh and appealing. If you're looking to boost your brand's profile, partnering with another brand might be worth considering.

If you're thinking of branching out into branded merchandise then be sure to give the Cubic Promote team a call. We can recommend products, provide pricing, and assist with free virtual mockups of your logo on different merchandise.

Details found here: https://www.prnewswire.com/news-releases/casetify-links-up-with-usps-for-a-new-tech-accessory-capsule-301145313.html