Client Story: Chill IT

Last Updated: 6 November 2025

Client: Chill IT – a Microsoft Partner and one of only a few approved Qualified Multitenant Hosters (QMTH) in Australia, delivering tailored IT solutions and cloud services to businesses nationwide.

What was ordered? 800 pairs of custom socks printed with the Chill IT logo and branding colours.

Purpose? To hand out as fun and practical giveaways at an upcoming technology tradeshow.

How were the socks used?

Chill IT ordered 800 pairs of branded socks to give to visitors and partners who stopped by their booth during a major industry tradeshow. The goal was to create a giveaway that stood out from the usual event merchandise — something lighthearted yet useful that attendees would actually take home and use.

Each pair was designed in Chill IT’s brand colours, with the logo woven neatly into the fabric. The socks tied perfectly into the company’s “keep it cool” identity, offering a playful nod to their name while showcasing their attention to detail.

Attendees loved the idea — the socks drew people to the booth and sparked numerous conversations. Many left wearing them or posting about them online, which gave Chill IT even more visibility after the event.

The branded socks turned out to be a clever, memorable way for Chill IT to make an impression — blending creativity, comfort, and brand personality in one simple item.

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