Virgin Active Australia

Last Updated: 6 November 2025

Client: Virgin Active Australia – a premium fitness and wellness club offering world-class gyms, group classes, and personal training across major Australian cities.

What was ordered? 500 pairs of custom socks printed with the Virgin Active logo.

Purpose? To give to new members who joined during a limited-time fitness sign-up event.

How were the socks used?

Virgin Active Australia ordered 500 pairs of branded socks to include as part of their “Step Into Fitness” membership campaign. The socks were gifted to everyone who signed up for a new membership during the promotion, encouraging a fresh start to their fitness journey.

Each pair featured the Virgin Active logo and signature red colour, matching the brand’s energetic and modern identity. The socks were packaged neatly with welcome materials and handed to new members at the reception after completing their registration.

Members loved the practical, premium-quality socks — ideal for workouts, yoga sessions, and group classes. It was a small touch that made joining feel more personal and exciting.

The campaign not only boosted sign-ups but also gave new members something to remember their first day by, reinforcing Virgin Active’s message: fitness should feel rewarding from the very first step.

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