When you're working with traditional, regional materials there can be a tendency to err on the side of caution with branding. Rather than going for something too different in terms of colour or format, many brands limit themselves to conservative visual styles that don't necessarily help them stand out from the pack. Not Amado, a boutique Mexican sweet and bakery shop that works with local materials to produce exquisite luxury confectionery. When they got Anagrama to design their entire corporate image, they opted to go for anything but conservative - they went for big, modern and bold!

Colourful Corporate Confectionery Rebrand

Rather than play into tired branding stereotypes often used on regional Mexican products, the Amando branding is as innovative as it is bright. The goal with this exciting promotional rebrand was to catch the eye of boutique clientele in one of the business's hotel lobby stores. Immediately potential consumers are drawn to the custom boxes, stationery and business cards because of their vibrant colour combinations. Also helping to up the appeal of this rebrand is the use of simple embossed patterns that draw the eye down towards the clean and simple logo.

What could have been another washed out bakery and confection rebrand is instead something alive with modernity. These gorgeous packages aren't just for staff to use either, the custom boxes are used to package cakes and other delicacies for customers to take home. When you have packaging that is too gorgeous to throw away, you know you're onto a good thing! So if you have a boutique regional business, march to the beat of your own drum and choose the colours and styles that work for what YOU want to bring to your clientele.

Rebrand first spotted here: http://weandthecolor.com/amado-hyatt-branding-packaging-anagrama/49181