Home » Promotional Bags Hub: Expert Tips, Case Studies & Buying Guide » What Are Promotional Bags?

What Are Promotional Bags?

Promotional bags are one of the most effective and practical marketing tools available. Unlike disposable flyers or digital ads, branded bags offer long-term exposure while providing value to recipients. With various styles, materials, and branding options, businesses can tailor bags to suit marketing needs—from eco-friendly cotton totes to premium leather satchels. Read more to explore the benefits of custom promotional bags, how they enhance brand awareness, and why they are a top choice for marketing professionals.

These bags vary from a custom branded tote, backpack, duffel, or satchel with a company logo, message, or slogan. Typically, you can distribute them at events or as corporate giveaways. Unlike one-time-use marketing materials, promotional bags offer practical value. Anyone can use them for shopping, commuting, or travel.

The History of Promotional Bags

Bags have been essential daily items for centuries, evolving from simple carrying pouches to modern branded merchandise. Using bags for promotional purposes gained traction in the mid-20th century when businesses realised their potential as marketing tools.

Over the Decades:

• 1950s–1970s: Supermarkets introduced branded shopping bags for advertising.
• 1980s–1990s: Tote bags became popular giveaways.
• 2000s–Present: With a growing trend in sustainable products, reusable bags became famous retail and event items.

How Promotional Bags Boost Brand Awareness

Promotional bags increase brand visibility with every use. Whether carried at a shopping centre, airport, or gym, they serve as free business advertising.

How Businesses Leverage Them:

1. Trade Shows & Conferences – Event organisers distribute custom tote bags with marketing materials.
2. Retail & Hospitality – Stores and restaurants offer branded shopping bags to reinforce their brand.
3. Corporate Gifts – Companies give employees or clients custom laptop bags or backpacks as premium gifts.

Supporting Data:

• 73% of consumers keep custom bags for over two years (Source: ASI).
• Branded bags are more visible than any other promo item, averaging 5,700 appearances per bag (Source: PPAI).

Types of Promotional Bags

Bags come in different styles to suit every business need, including:

Popular Options:

1. Tote Bags – Lightweight and ideal for retail promotions and eco-friendly branding.
2. Backpacks – Durable and perfect for corporate giveaways, schools, and tech companies.
3. Drawstring Bags – Budget-friendly for sports events and community programs.
4. Laptop Bags – Premium choice for corporate clients and employee incentives.
5. Cooler Bags – These are used in hospitality and food delivery services to keep items fresh.

Branding Methods for Promotional Bags

There are multiple popular branding methods for custom bags, including:

• Screen Printing – Ideal for bold, single-color logos
• Full-Color Digital Printing – Perfect for vibrant, photo-quality designs
• Embroidery – Adds a high-end, professional finish to backpacks and satchels
• Heat Transfer Printing – Best for complex, multi-colour logos

Why Use Promotional Bags?

Branded bags are durable and used daily. When used for promotions, you can maximise your investment and reach your business goals.

Why Businesses Choose Them

• Sustainable Branding – Reusable options like cotton totes align with eco-conscious values.
• Versatile Use – Suitable for all industries, from retail to tech and hospitality.

Comparison:

Promotional bags keep your brand visible longer than flyers or online ads — you don’t have to keep paying for exposure!

When to Use Promotional Bags

You can integrate bags into various marketing campaigns for maximum impact, such as:

• Trade Shows & Conferences – Provide event attendees with branded totes for carrying materials.
• Retail & E-commerce – Offer custom shopping bags to reinforce brand loyalty.
• Corporate Events & Employee Swag – Distribute branded backpacks or laptop bags.
• Hospitality & Tourism – Hotels use branded tote bags for welcome gifts.
• Charity & Fundraisers – Nonprofits use bags to promote causes and raise awareness.

📞 Contact us to know more! Browse our range of promotional bags or talk to our team can give expert recommendations on choosing the best type for your business.

About the Author