Branded Corporate Apparels Care Guide for Businesses
Last Updated: June 24, 2025
Taking care of branded corporate apparels isn’t only about looking tidy — it’s about showing pride in your brand. Whenever someone on your team puts on their uniform, they’re stepping out as a representative of your business. People notice what your staff wear, and neat, well-maintained uniforms send a clear message: your company is professional, consistent, and pays attention to the details. That’s precisely why this branded corporate apparel care guide exists — to help you keep your uniforms looking sharp and lasting longer.
Uniform care isn’t complicated, but it does require the right habits. By making some simple adjustments to how you clean and store workwear, your business can save on replacement costs and strengthen your brand’s image.
1. Check the Label Before You Wash Anything
Labels may seem minor, but they carry the key to long-lasting apparel. Ignoring care instructions can lead to shrinking, misshaping, or fading. The washing temperature, drying method, and ironing guidance all come from years of fabric testing — they’re there to protect your investment.
Some garments, like custom cardigans, need more care than a basic cotton tee. Lower heat settings, gentle cycles, or hand washing may be recommended. Don’t guess — take five seconds to read the tag before tossing anything into the machine.
2. Act Fast When Stains Happen
Stains are inevitable, especially in hands-on industries. The key is acting quickly. The longer a stain sits, the harder it becomes to remove without damaging the fabric. Immediate action increases your chances of complete removal without harsh treatments.
Here’s what to do:
- Blot the stain with a clean cloth — never rub
- Apply a gentle stain remover that suits the fabric type
- Test the remover on an inner seam or hidden area first
- Wash as soon as possible after treating
This is especially important for printed business shirts, where the wrong product could damage the logo or design. Being proactive means fewer ruined uniforms and better results across your team’s appearance.
3. Don’t Mix Uniforms with Everyday Clothes
Branded uniforms should be washed on their own. Everyday garments like jeans or hoodies often have zippers or hooks that can snag, stretch, or scratch fabric. Uniforms also need gentle treatment to keep logos and branding in good condition.
Mixing items increases the risk of colour bleeding, especially between whites and darks. This is crucial for high-use garments like branded pants, which fade faster if not separated adequately during washes.
4. Use a Mild Detergent That Matches the Fabric
The wrong detergent can be just as damaging as the wrong washing method. Commercial fabrics and prints can be sensitive to heavy-duty chemicals, which strip colour and weaken the material over time. Your staff also wears these items for long hours—irritants can become a comfort issue, too.
Choose low-foam, anti-static detergents free from harsh bleach and strong fragrances. Avoid fabric softeners unless recommended by the garment care tag. They can leave residues that impact breathability and fabric performance.
5. Wash with Cold Water When You Can
Cold water is a safer choice for most branded apparel. It reduces shrinking, protects colour, and keeps logos intact. Plus, it’s better for the environment and your power bill. For most standard dirt and sweat, cold washes are more than enough.
Cold washing is a practical and efficient option year-round in hotter Australian climates. It’s a smart way to maintain quality without sacrificing cleanliness.
6. Air Dry or Use Low Heat
When it comes to drying, less is more. Air drying is the gentlest option, especially for uniforms with prints or embroidery. Hanging items inside out and out of direct sunlight helps prevent fading.
If you need a dryer, use the lowest possible heat and remove garments as soon as they’re done. Overheating can break down fibres and cause printed areas to crack. Proper drying means less ironing and longer-lasting uniforms.
7. Iron with Care Around Prints and Logos
Ironing is often the final step before your team walks out the door. Doing it right makes a difference. Always check the label first, and when in doubt, start with a low setting and increase gradually. High heat can damage branding or even cause fabric to shine.
Use a pressing cloth or iron items inside out to protect logos and stitching. If the fabric is slightly damp, it’ll be easier to smooth without high heat. Ironing with care keeps garments looking crisp while preserving their details.
Well-Cared-for Uniforms Say a Lot About Your Brand
Uniforms are more than clothing — they’re a visual extension of your business. A clean, polished, and professional team builds trust before they speak. Caring for your branded apparel isn’t just good maintenance — it’s good branding.
At Cubic Promote, we know how much thought goes into creating custom uniforms that represent your business. By following the proper care practices, your apparel will deliver that professional look daily, helping your team feel confident and your brand stays strong.
