Some people find it challenging to make the connection between buying locally and its advantages for the environment. For others, eco-friendliness means buying natural, organic, recyclable, or renewable products. But this isn't the only way to keep our planet healthy. Here, we'll go through why patronising locally owned establishments is a win for Mother Nature.
The Tale of the Distribution Channel
When you make a purchase, the only people involved are you and the person selling the item to you. It seems a straightforward process, but this is only the point of view of the buyer. In the retail sector, we have what we call the 'distribution channel,' which is a network of firms or middlemen that a product or service travels through before reaching the end consumer or the buyer. The following are the four most important players in the retail distribution industry:
The Distributors who collaborate closely with the producers to deliver their products to various locations.
The Wholesalers are the middlemen who purchase goods from distributors and resell them to retailers.
The Retailers are the stores where the final products are sold to the general public.
And, finally, the Customers who buy the final products from the retailers.
Now, imagine the first two key players are located abroad. Products must travel more than a thousand miles to stores and customers. However, the process of distribution of products from one place to another contributes to the increase of carbon footprint or carbon emissions.
What is Carbon Footprint?
According to an article from CNN, a carbon footprint is the total amount of greenhouse gas emissions that anything – a person, organisation, event or product – has produced. Greenhouse gases, on the other hand, contribute to climate change and global warming. So the higher the carbon footprint, the more harmful it is to the environment. What more if the products you are buying are imported from abroad? How many tonnes of carbon would it produce? You probably had no idea that buying a branded t-shirt from your favourite retailer after it travelled thousands of miles has an impact on the environment. So how can you prevent this issue? Well, the solution is pretty obvious.
Shopping Local Is An Eco-Friendly Choice
Businesses owned locally tend to make more purchases in the immediate area, resulting in less need for transportation. Minimising the distance that goods must travel to reach their final destination reduces the amount of carbon dioxide gas released into the atmosphere. Commodities don't have to travel by sea or air, which saves fuel and helps keep the air cleaner.
Furthermore, shopping for 'made in Australia' products creates a circular economy. The World Resources Institute explains that a "Circular economy offers a $4.5 trillion economic opportunity by reducing waste, stimulating innovation and creating employment." By patronising Australian-owned businesses and purchasing locally made goods, you are helping to stimulate the local economy and improve the quality of life for your fellow Australians.
Overall, shopping local is an eco-friendly choice as it reduces carbon emissions from long transportation distances and helps to stimulate the local economy. Promotional eco-friendly products are a great way for businesses to show their commitment to sustainability while also providing customers with high quality items that were made in Australia. By supporting locally owned establishments, we can all help create a greener world and secure our planet's future together!
David is a sales manager at Cubic Promote with over 13 years of experience in the promotional product industry. David is the resident expert on promotional pens, corporate gift packs, and promotional product distribution across multiple departments. Visit him on LinkedIn.