Promotional Pens for Customer Appreciation

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When it comes to creating an awesome customer experience, you can never go wrong with giving out promotional pens. These babies are the low-cost yet impactful way to show some love to your customers and keep them coming back for more. In this article, we’re gonna dive into why promotional pens are a great way to say “thanks” and create a positive brand impression.

promotional silver pen

Key Takeaways

  • Promotional pens are cheap as chips but effective AF in showing appreciation for customers.
  • You’ve got options when it comes to types of promo pens - ballpoint, rollerball, fountain pen or even something fancy like a multi-functional tool.
  • Customization is key - make sure your pen stands out from the rest by personalizing it with your branding message.

Benefits of Promotional Pens

Promo pens have heaps of advantages that make ‘em perfect for customer appreciation. Firstly, they won’t break the bank when purchasing in bulk. Secondly, they’re easy as pie to give out at events or chuck in mailers. Thirdly, when printed with your logo or message: BOOM! Customer walks around being your own walking billboard showcasing ya bizness like nobody's business! Finally, branded pen sets also double up as ripper gifts that will get customers stoked on life.

Common Types of Promotional Pens

Let’s talk about getting jazzy now - there’s all sorts'a options when buying promo pens such as ballpoints (the classic), rollerballs (for those who want their writing game on point) and fountain-pen snobs too (jokes!). If ya wanna get creative though; look into flashlights/pen sets and even screwdrivers with built-in LED lights that work as a bloody pen too!

Choosing which type suits ya'll depends on what’ll appeal most t’ya particular customer base while adding tons o' value t’ya branding message.

Design & Personalisation Tips for Your Promotional Pens

Listen up cobbers, it’s important to personalize your lippys (Australian slang for pen!). You want em' looking sharp as a tack and standing out from the pack! Allow customers t’personalize their own pens with some wicked creative ideas.

Don’t forget about colors - choose something bang on trend that’ll get people drooling over your lip getter. Lastly, if you’re headed down the path of designing specially designed icons/logos; keep it simple yet catchy so ya message stays crystal clear!


Promo pens are an absolute ripper way to say “cheers” and spread brand awareness in a cost-effective way. With killer customization strategies and sick external designs; these giveaways will set you apart from competitors whether given away during special occasions or loyalty schemes. So whaddaya waiting for? Get scribbling!

Author Profile: Jasmine Liu

Jasmine Liu

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at

Cubic Promote 1300 858 288 Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.