Promotional Ponchos vs. Capes

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When it comes to choosing promotional items for your next Australian event or fundraising campaign, you may find yourself torn between two popular options: promotional ponchos and capes. While both can be effective in raising awareness and funds for your cause, there are some key differences between the two that you should consider before making a decision. In this article, we'll explore the pros and cons of each option, as well as share some anecdotes and statements that are uniquely Australian to help you make an informed choice.

Promotional Ponchos vs. Capes

Ponchos: Practical Protection

Promotional ponchos are designed to provide protection from the rain, making them a practical choice for outdoor events and activities. In Australia, where unpredictable weather is a fact of life – especially during footy season – promotional ponchos can be a lifesaver for event attendees caught in a sudden downpour.

Made from lightweight, water-resistant materials, promotional ponchos typically feature a hood and a loose, one-size-fits-all design that makes them easy to slip on and off. They can be customised with your organisation's logo or message, turning wearers into walking advertisements for your cause.

One notable example of the success of promotional ponchos in Australia was the Wentworth Falls Football Club's fundraising campaign. By selling custom ponchos featuring their team colours and emblem, the club generated significant revenue and increased fan loyalty.

The Pros:

  • Provides practical protection from rain
  • Easy to slip on and off
  • Customisable with logos and messages
  • Can generate significant revenue

Capes: Eye-Catching Option

Promotional capes, on the other hand, offer a more playful and eye-catching alternative to ponchos. While they may not provide the same level of protection from the elements, capes can create a sense of excitement and fun at your event, making them an appealing choice for many Australians. Capes can be particularly effective when paired with a theme or concept, such as superheroes or Australian icons like Ned Kelly. By encouraging attendees to don their capes and embrace the theme, you can create a memorable experience that will leave a lasting impression on participants.

A great example of promotional capes in action is the annual Superhero Walk fundraiser held in Melbourne, where participants dress up in capes and costumes to raise funds for charity. The colourful and eye-catching capes not only attract attention but also generate a sense of camaraderie among participants.

The Pros

  • Fun and eye-catching
  • Great for themed events
  • Encourages participation and engagement
  • Can create a memorable experience

The Verdict

Ultimately, the choice between promotional ponchos and capes comes down to your specific needs and goals. If you're organising an outdoor event where protection from the elements is a priority, then promotional ponchos are likely the better option. They offer practicality and functionality while still allowing for customisation and branding opportunities. However, if you're looking to create a more playful and engaging atmosphere at your event, promotional capes could be the way to go. They may not provide the same level of practicality as ponchos, but their fun and eye-catching nature can encourage participation and leave a lasting impression on attendees.

Winning Fundraising Event

When the Wentworth Falls Football Club found themselves in need of a creative fundraising solution, they turned to promotional ponchos as their answer. The club designed custom ponchos featuring their distinctive blue and yellow colours, along with the team's emblem. As the winter season approached, and the notorious Blue Mountains drizzle began to dampen the spirits of the crowd, the vibrant and practical ponchos became an instant hit among the fans. Not only did the supporters stay warm and dry during the matches, but they also proudly showcased their loyalty to the Wentworth Falls Football Club.

The sales of these promotional ponchos generated significant revenue for the club, and soon, their opponents' fans were envious of the stylish and functional rain protection donned by the Wentworth Falls faithful. By embracing this innovative fundraising idea, the club not only boosted their finances but also strengthened the bond between the team and their supporters.


Whichever option you choose, promotional items like ponchos and capes can be an effective way to raise awareness and funds for your cause while also providing a uniquely Australian experience for participants.

Author Profile: Yoshe Foy

Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via



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