Why Promotional Stress Balls Really Work

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Stress balls are a popular promotional tool businesses use to increase brand recognition, and customer loyalty and foster professional relationships. These fun, tactile objects have proven to be more than just effective marketing tools; they also have psychological benefits. To understand why promotional stress balls work, looking at the physiological effects of squeezing these items and the power of repetition is essential.

promotional magenta stress ball

Key Takeaways

  • Squeezing a stress ball can help reduce physical and emotional tension and improve focus levels.
  • Promotional stress balls are an affordable way for businesses to get noticed and leave lasting impressions on potential customers.
  • Stress balls provide tangible physical and mental benefits while also creating conversation starters between companies and potential customers.

Physiological Effects of Squeezing Stress Balls

When squeezing a stress ball, the muscles around the hand automatically tense up, quickly releasing tension when the pressure is released. This action helps reduce physical and emotional tension by offering a simple outlet for excess energy. The act of squeezing can also help activate serotonin, which is responsible for causing calming effects on both body and mind. This can help improve focus levels in situations where individuals may find themselves easily distracted or overworked.

The Power of Repetition

Using promotional stress balls can also affect individuals on a subconscious level through their repetitious nature. By having their business logo imprinted on an item that is regularly handled, potential customers will see the logo more often than printed material like flyers or brochures – meaning there’s likely to be higher brand recall associated with those who use them for promotion purposes.

Additionally, people tend to associate positive feelings with physical objects they interact with frequently – regardless of whether they are aware of this – giving businesses yet another opportunity to connect with their clients on an intimate level while delivering an item that serves useful purposes beyond marketing objectives.

A Cost-Effective Way To Get Noticed

Personaliaed stress balls offer a cost-effective way for businesses to get noticed without breaking their budgets. Balloons or premium gifts can be expensive when buying in bulk, but personalised stress balls are affordable enough even for micro-businesses looking to make an impression among larger firms.

Plus, since these items come in many different sizes and styles, companies have plenty of choices depending on their budget size – making them accessible even using small amounts of money spent strategically on company branding efforts through tangible items like these unique products that leave lasting impressions behind!

An Engaging Tool For All Ages

Unlike other forms of corporate giveaways such as pens and mugs which require much less interaction from customers than squeeze toys do, these little balls actually involve customers in playing with them while creating conversation starters between employers and employees as well as between companies and potential customers engaging in public spaces such as trade shows or industry events where they are often given away freely as souvenirs or party favors! Their flexible design means that everybody will enjoy playing with them no matter what age group you're aiming your promotions towards -whether it’s adults or kids!


Promotional stress balls go beyond mere advertising efforts; they provide tangible physical and mental benefits by helping alleviate stress when squeezed and providing customers with reminders about your company every time they lay hands upon one! With durable construction ensuring long lifespans for each item gifted away – promotional products like stress balls truly serve as reliable investments into your brands future success!

Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts department and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.


Cubic Promote 1300 858 288 sales@cubicpromote.com.au Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.